Earlier this week, google publicly announced that they are beginning beta testing on a domain registry service for small businesses. This means that if you own a small business, google may invite you to register your website on their service. Google estimates that more than 55% of small business in the United States still do not operate their own websites, and from their perspective, they want to offer a service that empowers these entrepreneurs to have a foothold on the internet. Google argues that with the internet becoming an increasingly important and useful tool for generating business, there is no better time for businesses to seriously consider their web presences. At Matador Solutions we cannot agree with Google more, and we are excited to provide SEO tools to help small business owners who will soon use the internet to grow their businesses.
However, at Matador Solutions our small business is focused on Search Engine Optimization as an essential component of online marketing. With Google’s new initiative, they are now ranking the websites that they register on their search engine. In some organizations, this might raise questions about a potential conflict of interest, and so we think it’s worth considering:
Will Google Increase the Rankings of the Domains it Registers?
Probably not. People have asked Google in the past whether they consider domain registration data when calculating the rank of any page. Google has made it clear that while they do have access to some information about domain registry, they do not use all of it. Matt Cutts, the head of Google’s webspam team, expressed in 2009 that it’s pointless to fret over whether or not you’re registered on an old domain, or to fret about how long your website’s domain meeting will be paid for. However, many bloggers have pointed out that it’s very possible that Google considers how old your domain is when ranking your page, and that google would have every right to do so.
Conversely, the name of your website can increase your google ranking. This is especially true if your website contains keywords that could be easily parsed and related back to your site. For example, WashingtonDCWindows.com might be likely to pop up in a search for “buy windows Washington, DC.”
So while Google can consider data about your domain registry when ranking your page, the ways that they’ve done so in the past could actually hurt websites that are just now registering new domains, and are more applicable to individual businesses themselves when it pertains to what name they will register their website under.
Perhaps the best advice when considering the ramifications of Google’s foray into domain registry might have already been articulated by Cutts, who said in 2009 “make great content, don’t…about your domain.”
At Matador Solutions we have an answer for how to increase your google ranking. We have extensively and precisely detailed the sorts of great content that you or your business will need to ensure your prominent place on Google search. Nonetheless when you consider all the ambiguity surrounding what may affect your Google search position, effective Search Engine Optimization (SEO) is more important for your website than ever. Here are a few things you can easily do to improve your search position:
Consider the key words. Websites with keywords in their names are at an advantage, but through a concentrated effort you can target your SEO so that you come up first for certain words
Fix broken links both to and from your website. Make sure every link on your website sends the user to a real page
Post regular, substantive content to your blog. Then share this content on Facebook, Google+, Twitter, Tumblr, or whichever social medium you prefer.
These are just some of the critical steps you can take to make sure that your website is in a good position to do business with potential customers, regardless of whether Google favors the websites that they register themselves.