Local Service Ads For Lawyers

Local Service Ads (LSA), part of the Google Screened program for niche businesses like law firms, is a blend of search engine optimization (SEO) and Google ads. In a competitive legal market, it’s a solid way to gain an edge over your competition and enhance your brand authority. Local service ads for lawyers can help solo practitioners, boutique firms, and smaller practices get noticed online, generating more qualified leads and emerging as leaders in their local law specialty.

Google local service ads, also called “Google Guarantee,” have changed the SEO game and how legal websites populate on search engine return pages (SERP). It’s an exciting program and one that the digital marketing experts at Matador Solutions can deploy to help boost your firm’s business and growth.

How Local Service Ads For Lawyers Affect Your Legal Strategy

Most law firms benefit most from diversified marketing strategies. One of our most successful initiatives for our legal clients is developing brand awareness and positioning law firms as trusted, respected, and authentic authorities in their sphere of practice.

LSAs also offer the best visibility on Google, as they’re placed prominently at the top of SERPs—even above pay-per-click and Google Ads and organic search results. They’re even above the maps section of the return page, so your firm may be the first one potential clients see.

LSAs Differ From Pay-Per-Click Ads

LSAs are part of our brand-building strategy. They give your firm a flow of leads without overextending your advertising budget. They balance performance with value and give your firm an opportunity to challenge leads that don’t fit certain criteria.

LSAs aren’t the same as Google’s pay-per-click ads. They’re a bit more refined in that firms only pay for leads, not just site visitors who click through the ad to your website. If the lead provided by Google is unqualified, then you don’t pay. Google refunds qualifying disputes to your account so you can capture the maximum qualified lead volume.

Managing your LSAs and qualifying your leads can get tricky and may be overwhelming—and that’s where we come in. Our team can help develop an actionable LSA so that the leads you receive align with the services you provide. We also evaluate the effectiveness of each LSA, determining if it provides an adequate ROI and contributes to your overall Matador digital marketing strategy.

Legal Marketing Strategies That Work

Whether you need to boost your law firm’s business by a little or a lot, properly placed local service ads for lawyers can be a viable part of your campaign. At Matador Solutions, LLC, we partner with law firms like yours to help enhance your online presence and SEO, boost your brand recognition, and deliver engaging, actionable content that gives potential clients a sense of trust in you and your firm. We incorporate targeted LSAs into your strategy and help manage the program on your behalf. Contact us today to learn more. 

How To Advertise Yourself As A Lawyer 

Effective self-promotion and advertising are crucial to building a successful legal practice. Matador Solutions specializes in helping lawyers market themselves effectively to reach the right audience and grow their client base.

Managing a dynamic digital advertising campaign can be a full-time job. Let the professionals at Matador Solutions handle it for you, from optimizing your firm’s website for performance to curating vibrant, fresh content to establish you as an authority in your community.

We Establish Your Professional Online Presence

Your online presence is often the first impression potential clients will have of you. Presenting yourself as a knowledgeable, approachable, and trustworthy legal professional is essential. How do you make a good first impression from a computer screen?

Matador Solutions creates a strong, authentic online presence for your firm, starting with creating a professional website. We include:

• A Professional Bio: Highlight your qualifications, experience, and areas of expertise
• Client Testimonials: Positive feedback from past clients builds credibility
• Informative Content: Regularly updated blog posts or articles on relevant legal topics can demonstrate your expertise and improve your search engine rankings
• Optimize for Search Engines (SEO): Use relevant keywords related to your practice areas throughout your website to improve your visibility on search engines. Keywords like “divorce lawyer in [city]” or “personal injury attorney near me” can help potential clients find you easily.
• Google My Business: Create and optimize your Google My Business profile to enhance your visibility in local search results. Ensure your profile includes accurate contact information, office hours, and client reviews.

Leverage Paid Advertising

Paid advertising can significantly boost visibility and help you reach your target audience more effectively. Whether you’re going through a slower period and want to ramp up your advertising or when you’re too busy and need to dial it back, we manage your online campaigns.

Some of the most effective online advertising methods we’ve used include:

• Google Ads: Use pay-per-click (PPC) advertising to place your ads at the top of search results for relevant keywords. Google Ads target specific demographics and geographic locations.
• Social Media Ads: Platforms like Facebook and LinkedIn offer targeted advertising options. We create ads that reach users based on their interests, location, and behavior. 
• Retargeting Ads: These ads target users who have previously visited your website but did not contact you. Retargeting keeps your services top of mind and encourages potential clients to return.

Network And Engage With The Community

Building relationships within your community and professional network is essential for word-of-mouth referrals and establishing trust. You can complement the Matador Solutions approach with your in-real-life interactions and networking. Plus, each person you meet could easily search for you and your firm online; your optimized, vibrant website can reinforce the positive impression someone you meet has of you.

• Attend Networking Events: Participate in local business groups, bar associations, and other networking events. Building relationships with other professionals can lead to valuable referrals.
• Public Speaking: Offer to speak at community events, seminars, or webinars. Sharing your expertise in a public forum can enhance your reputation and attract clients.
• Pro Bono Work: Engaging in pro bono work helps those in need, builds goodwill, and showcases your commitment to the community.

Get Started With Matador Today!

Matador Solutions specializes in crafting personalized marketing strategies that help lawyers stand out and attract the clients they deserve. Contact us today to learn more about how we can help you effectively advertise your legal services and grow your practice.

10 Reasons Why Your Law Firm Should Invest In Local Service Ads

Local service ads (LSAs) have become increasingly popular among law firms looking to enhance their online presence and attract more clients. Are they right for your firm? Yes, they can be, but you can get the best ROI when you partner with Matador Solutions, LLC. We specialize in legal marketing for attorneys in all practice areas; local service ads are just one of our tactics to boost your firm’s credibility, online reputation, and conversion rate.

Here are ten compelling reasons why investing in LSAs can benefit your law firm:

1. Enhanced Visibility: LSAs appear prominently at the top of Google search results, making your law firm more visible to potential clients in your local area.

2. Targeted Reach: LSAs target users based on their location and search intent, ensuring that your ads are shown to individuals seeking legal services in your area.

3. Increased Credibility: LSAs display Google’s “Google Screened” badge, which signifies that your law firm has undergone a rigorous screening process, instilling trust and credibility in potential clients.

4. Cost-Effective Advertising: With LSAs, you only pay for qualified leads, making it a cost-effective advertising option for law firms of all sizes.

5. Higher Conversion Rates: LSAs capture high-intent leads, resulting in higher conversion rates compared to traditional advertising methods.

6. Mobile Optimization: LSAs are optimized for mobile devices, allowing users to easily contact your law firm with a simple click or call, maximizing conversion opportunities.

7. Real-Time Performance Tracking: LSAs provide real-time data and insights into your campaign’s performance, allowing you to make informed decisions and optimize your ad strategy accordingly.

8. Competitive Advantage: By appearing at the top of search results, LSAs give your law firm a competitive edge over other firms vying for the same clients.

9. Flexible Budgeting: LSAs offer flexible budgeting options, allowing you to set daily or weekly spending limits based on your advertising goals and budget constraints.

10. Local Brand Awareness: LSAs help increase your law firm’s local brand awareness, ensuring that your firm is top of mind when individuals in your area require legal assistance.

Increasing Your Visibility Where It Matters – With Matador Solutions

Specifically curated local service ads significantly benefit your law firm by increasing visibility, credibility, and conversion rates while providing valuable insights and a competitive advantage in your local market.

When it comes to market research and targeted keywords, trust Matador Solutions. We take the guesswork out of SEO for your law firm, and can create the right local service ads for each practice area, even niche cases.

When clients in your city need legal help, they need it now, and they need it close. Let us help them find you, discover your services, and create a strong stream of new leads and conversions with our customized SEO strategies, including well-placed local service ads for lawyers.