Google Screened For Lawyers
Prospective clients looking for legal representation want to have the utmost confidence and trust that they’re working with a reputable attorney and firm. This is where Google Screened for Lawyers, a type of local service ad by Google, comes in.
Launched in 2020, Google Screened is specifically designed for niche professionals, such as family law attorneys, personal injury lawyers, civil litigators, and criminal defense attorneys. The Google Screened for Lawyers program validates firms that appear in search engine results pages (SERP). It’s an added layer of protection and assurance for clients, indicating that the firm or attorney has been vetted and verified to provide quality legal advocacy.
What Can Google Screened For Lawyers Do For My Firm?
Law firms that successfully complete the Google Screened application and vetting are awarded a badge displaying this on the firm’s local service ad. The bade shows that a stringent screening process has vetted the firm and the advertised lawyer or lawyers.
It’s not as simple as filling out an application and waiting for the badge. There’s a lot of legwork and effort involved. The Matador Solutions team can get you there. We can help you learn how the badge and verification can better fit your firm and guide you through the verification process.
Google Screened can:
- Add a layer of authority to your online performance
- Generate more new leads
- See your firm organically rank higher on SERP, meaning more visibility for clients
- Increase the visibility for local targeting
- Improved credibility and validated reputation
All of these benefits lead to one important reason for working with us for your Google Screened badge: business growth. You’ll see more leads, more inquiries, more requests for consultation, and more clients for your firm. It’s a solid foundation for building brand awareness and improving online visibility.
Practice Area Approved For Google Screened For Lawyers
Not every lawyer or firm may be eligible for a Google Screened verification badge. Currently, 17 Legal practice areas are eligible for the local service ads affiliated with Google Screened. We can help you determine which practice area you wish to feature when you create your account.
Expert Guidance For A Google Screened Background Check
So, how do you get verified for Google Screened? It starts with an extensive background check of your firm and attorneys. Google may request specific information, such as:
- Bar Membership: Every lawyer listed in your firm will be checked to verify they are a member in good standing with their state bar association
- Partner Background Check: At least one partner in the firm undergoes a civil and criminal background check
- Business Background Check: An additional background check is performed for the firm itself, including its history
- Physical Location: Google verifies the physical location of your firm to ensure the online listing is correct and the firm is legitimate
Your firm must also have an average star rating of 3.0 or higher for Google My Business (GMB) reviews before it’s eligible for the screening process.
Interested in testing out Google Screened for lawyers? Contact Matador Solutions, LLC, today to get started!
“In a very few months, you guys moved the needle on my SEO significantly. I now show number one on more than twice as many personal injury keywords than I did before engaging you guys.”
Barry P. Goldberg, Esq.
Membership Impact In Numbers
Why choose the Matador Co-Op as your marketing partner
100s
of quality keywords moved to top 10 ranking positions for our Co-Op members.
4-12x
average ROI. Our marketing strategies increase new client acquisition through a mix of SEO, paid marketing, and improving on-site conversion.
200%
average increase in calls. This surge translates into a significant opportunity for your firm to connect with a broader client base.