Category: Search Engine Optimization

As always, Google’s algorithm is evolving in an attempt to make sure the most relevant content to a searcher’s query ends up at the top of the search results. Lately, Google has shown a preference for content pages that are highly distinct from each other. That means that content pages that are too similar to […]

As you are likely aware from our previous updates, security breaches and malware are increasing year over year. The pandemic caused virtual attacks to surge even more, with Microsoft noting at the start of the pandemic that attacks increased eleven times over (https://www.microsoft.com/security/blog/2020/06/16/exploiting-a-crisis-how-cybercriminals-behaved-during-the-outbreak/). One particular type of attack is known as ransomware. In these situations, […]

It has become clear both through industry trends and Google’s own statements that Google My Business and local ads are increasingly becoming more important. The local ads (the ads that appear as map listings within the search results) algorithm is slightly different from that of the organic search results, with reviews playing a very strong […]

We wanted to reach out and alert you to a new advertising product that Google has been rolling out over the last year.  They are called Local Service Ads (LSA) and are sometimes referred to as Google Guaranteed or Google Screened. Some of you may have seen them before, but in case you haven’t, here […]

On December 3, Google began rolling out a new core algorithm update. Though Google updates its algorithm an average of seven times per day, the core updates are generally much bigger and usually only happen a couple of times a year.  The core updates generally take a week or two to finish rolling out, and […]

If you’ve been keeping up with our industry alerts, you’re probably aware that in the last half of the year, WordPress has been rolling out a couple updated versions automatically. Though these updates are generally for the better, rocky adjustment periods tend to go along with these updates. Updates can cause security vulnerabilities or functionality […]

As a follow-up to a discussion on September 4th about a WordPress automatic update, I wanted to alert you all to potential malware attacks. As mentioned previously, WordPress automatically updated to version 5.5, which caused conflicts with certain plugins. Conflicts allow for vulnerabilities to arise as the plugins update security to match the new version […]

Some of you have contacted us regarding an email sent out from GSuite to its users, and we wanted to offer some clarification to those who have received this message.  The email, copied below for reference, refers to the deprecation of an outdated feature they had for GSuite users to submit feedback to them about […]

A new PHP version has recently been released and is rolling out automatically on WordPress sites. Without getting bogged down in the technical details too heavily, this new version does not support htaccess, which is therefore going to cause certain redirected URLs to no longer redirect properly. However, if sites stay on or revert back […]

We encourage everyone to carefully read their business insurance plans to see if you have business interruption insurance, and, if so, to see if it will cover the current pandemic situation. Some plans require there to be physical damages to make a claim, while others have exclusions for pandemics. However, even those who have exclusions […]