The Internet Corporation for Assigned Names and Numbers (ICANN) has publicly announced that over 100 generic top level domains will be incorporated into the Internet in the near future. What exactly does this mean? When purchasing new domains, you’ll be able to buy one that’s much more relevant to your industry! This SEO free trick is helpful for physicians who might want a .md or a shoe store that might want a .sneakers domain.

What does this mean for your.business?

This will allow small and large businesses and brands to become more niche when their websites are indexed in search engines! “The brands are the ones leading the way,” said Leslie Phillips who heads marketing communications at Fairwinds Consulting. Although this is true, small business can also use more specialized top level domains to build a more focused web presence.

How will this SEO free trick help my rankings.improve?

This SEO free trick may allow those building out new web presences to be associated more closely with their industry, and thus receive more love from Google when it comes to rankings. Reports say that some of the approved new names include .hello, .tattoo, .plumbing and .clothing just to name a few. Depending on your industry, it may take a few rounds for a domain to be released that’s hyper-specific to your industry. Fear not – domain names will continue to roll out!