Imagine you’re a dermatologist opening a new practice in Washington, DC. Wouldn’t you want to know that 1,900 people are searching for “Dermatologist Washington DC” every month? I sure would…it’s simply rational for a Dermatologist in Washington, DC to find new patients from a pool of people who are actively searching for exactly what his or her practice offers. An online reputation management company will know that the best way to attract new patients is to rank well for a search terms specific to your business!
Many small businesses try to use the Internet themselves to promote products or services online. Most will not succeed, but not for lack of trying. Sometimes it’s simply time to enlist the help of professionals. If you’ve had any of the following thoughts, it might be time for you to do the same.
1. “I’m not sure how to remove negative reviews posted online.”
Would you select a physician if you “Googled“ them and found negative reviews? Probably not. Customers do the same with all businesses. If you have negative reviews online, not only will potential customers avoid you, but they will go straight to your competitors! Hiring the right online reputation management company will, in some cases, help you remove negative reviews. Help you post authentic reviews and make those negative testimonials less visible.
2. “I need a new website.”
You’ve looked into creating a new website for your small business– very cool! But you’re worried it won’t look like you’re envisioning it. This happens to many people who create their own websites, even when using simple platforms like WordPress and Tumblr. Creating a truly personalized website means manipulating the underlying. HTML, CSS, and PHP code. If you’re already lost, it’s most likely time to consider an online reputation management company to help build out your online presence through website creation.
3. “My website doesn’t receive much traffic.”
You have a website to attract new business, but it doesn’t seem to be getting many visitors. Having a beautiful and compelling website won’t matter unless the proper Search Engine Optimization (SEO) has been performed on it. Potential customers need to be able to find and interact easily with your website. If your site isn’t receiving significant traffic, hiring the right online reputation management company will provide you with SEO and increase the visibility of your website on search engines like Google and Bing.
4. “My business hasn’t attracted many new customers recently.”
This could mean one of two things; either you’re not utilizing the Internet at all to bring in new business, or your not leveraging the power of the Internet correctly. Either way, the right online reputation management company will help you begin or adjust your online marketing campaign in order to bring you new business!
5. “I’ve done research. Now what?“
You’ve completed a very important first step in the process of using the Internet to increase your visibility online and attract new business. You’ve learned about how important online reputation management is to the viability of any business. You’ve also learned that the process is complex and daunting. Since you know the power “return on investment” can have on your business, it’s time to make that initial investment and watch how quickly an online reputation management company will pay for itself.
If you’ve ever had any of these thoughts, now might be the time to invest in an online reputation management company. Feel free to check out Matador Solutions industry-specific solutions, sign up for a free webinar, or read another blog post.