Does your automotive dealership or garage have a strategy for online automotive reputation management? Let me lay it out for you: According to a 2012 Local Consumer Review Study, 72% of consumers trust online reviews as if they were personal recommendations. That means that the reviews about your auto dealership or garage are not just being seen, but are regularly being trusted. So what are you doing to protect your automotive reputation and ensure your automotive and automotive service consumers are seeing your auto company as trustworthy?
Automotive Reputation Management
What does automotive reputation management mean? What does it entail? Is there really a way to manage your online reputation? Our online reputation management strategy is broken down into 3 in-depth parts: Protect, Polish, and Promote.
The process of removing bad reviews or spammy reviews is lengthy, tremendously involved, and often impossible. But removing them from the plain sight of your automotive consumers, ie: the front page of Google, can be achieved. We protect your automotive reputation by suppressing the negative and pushing the visibility of the positive reviews. That way, when your consumers search for you, the valid and positive reviews are seen more readily!
Polish by getting positive reviews. It’s pretty easy to understand how a heated, disgruntled automotive consumer would be more inclined to get online and spend the necessary time putting up a negative review, than would be a satisfied automotive consumer, whose expectations were met, or even exceeded. We have a process for making it much easier your satisfied customers to leave positive reviews and to get them online, and to the front page.
Promote the reputation of your automotive dealership and garage by having a well-rounded online presence. This involves web design and development and a detailed SEO (search engine optimization) campaign, and can help lead to a satisfying holistic experience for your automotive and automotive service consumers.
If you would like to learn more about our own online strategies for automotive reputation management, give us a call!
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