Category: Search Engine Optimization

Google has announced that in response to the COVID-19 crisis, they will be issuing $340 million in Google Ads credits. In order to qualify, you must have had an active Google Ads account within the past year. It appears that no application is needed; credits will simply appear within Google Ads accounts and can be […]

We have been in contact with some of the key folks at Vistage (vistage.com) as well as some of the long-term members of the group are their COVID-19 planning. Without getting too detailed, there are five key categories we are examining. Here are the items we’ve identified. Remote Workforce: If you don’t already have it, […]

Certain older versions of PHP are no longer going to have security support, which can leave sites open to malware if they aren’t updated.  If you are hosted elsewhere, it is important to contact your hosting provider as soon as possible and make sure you are updated to a newer version of PHP (7.2) to […]

There are some changes coming soon to the way Moz calculates the domain authority of websites. As a reminder, Moz has a tool called Link Explorer that we use (along with other third-party tools that measure a similar metric) to calculate “domain authority,” which, in a simple sense, is a measure of how strong a […]

Site speed has historically been a secondary ranking variable. In other words, if a website took a long time to open, then Google would be slightly less likely to show the site. This makes sense because Google wants people who search to be happy. But it’s always been important only after the basic blocking and […]

Here are a few updates we’d like to make you aware of. They’re worth the 60-second read! Content Allocation: As you know, there are two categories of content: a) on-page static content (i.e., content that is on your website), and b) off-page content (i.e., blogs and other types of writing that is placed on other […]

Here is a quick overview on some of the industry updates we want to make you aware of: Content: Ok, I know we sound like a broken record, but it’s true! We’re seeing example after example of sites with robust content ranking better than other sites. Content makes the site “stickier” for Google and gives […]

Here is a quick update on some of the industry and internal Consortium happenings: Keyword Density: We have some good news which will help clean up the funky SEO writing! Google is utilizing machine learning, a type of artificial intelligence, to better comprehend written content. This means the bots are increasingly able to understand the […]

So far, the new year is off to a great start, and we have some important updates to share with you.  No-Follow Links / Brand Mention: There appears to have been a Google update involving no-follow links and brand mentions. A no-follow link is a link to one website from another website, but where the […]

The vast majority of product manufacturers, from drug companies to furniture makers, are unwilling to warn the public about safety issues until something bad happens. Investigate most product recalls and you’ll soon discover that evidence of safety issues surfaced long before the recall itself was issued. With so little information reaching actual consumers, advertisements produced […]