New Cases, Delivered.
Matador is the premier choice for legal marketing. We have generated over $1 Billion in case value for law firms through Google, ChatGPT, and Perplexity. See the proof and claim your free growth plan today.
Our Founder Featured On
Our Founder Appearing On
Member Testimonials
Real Results. Real Stories.
Directly From Law Firms Like Yours.
take 5 Minutes and hear directly from law firms why Matador is the
#1 choice for Legal marketing
What we do
Complete Legal and Medical Digital Marketing
We are the team powering over 150 successful law firms and medical practices nationwide. The digital marketing world can be very confusing – there’s SEO (search engine optimization), paid SEM (search engine marketing), paid social, Facebook, Instagram, LinkedIn, etc. What works? What doesn’t work? With so much noise on the internet, and so many vendors offering contradictory information, it can be a daunting task to actually figure out what activities will make the phone ring. We invest thousands of hours and millions of dollars in answering that question.
optimization
(Google Screened/LSAs)
optimization
SEO is the backbone of every good online marketing campaign. Our SEO processes have been developed over the last 20 years, and include a mix of the following:
- Keyword and competitor research
- On-site valuable legal content
- Technical code optimization (title tag, headers, page speed, meta descriptions, schema markup, etc.)
- High-quality backlinking
As a result of this process, our Members rank for some of the most competitive keywords on the internet, including “car accident lawyer Chicago, IL” (Disparti Law), “car accident lawyer Washington D.C.” (Cohen & Cohen), “estate planning lawyer Alexandria, LA” (Theus Law), and more.
Of people seeking legal advice use a search engine for help
Matador builds extremely affordable, high-quality, conversion friendly WordPress websites. Most importantly, unlike most providers, we make sure that you own your website, hosting, content, and code outright. Many Members come to us with a decent website that we are able to work with and apply our conversion best practices to. Here is a brief list of the conversion updates that are on every converting website:
- Photos of the lawyer/doctor/team on every page
- Large, prominent phone numbers
- Contact form on every page
- Case results/testimonials on every page
- 24/7 phone answering
- Video testimonials
- Mobile friendly
- A page speed
Of users judge a company’s credibility based on its website design
(Google Screened/LSAs)
Local services Ads, also known as “Google Screened” or “LSAs” for short, are a valuable tool in your case acquisition toolbox. We have analyzed millions of dollars in spend in order to develop a system for new case acquisition works across the country.
For example, the average personal injury firm generates new LSA cases well under $1250 per case. When you partner with us for your LSAs, we build you an easy to use tracking sheet which will easily help you ascertain this data. Click here for a sample tracking sheet you can make a copy of for your firm. Below you can find a screenshot of real results that we are producing for a personal injury law firm:
- Improve contact form completions
- Increase online orders
- Decrease abandoned shopping cart rates
- Accelerate website-generated revenue
- Maximize site design and conversion rates
Average LSA lead conversion rate
We strongly believe that the foundation of internet marketing comes from high-quality SEO. In other words, ranking for keywords that actually generate revenue. LSAs also provide a good case acquisition channel. Once these channels are established, we can assist you in the following areas:
- Social Media
- Podcasting
- Intake scripting
- Financial Coaching
- Legal Content
Law firms trust Matador as their internet marketing partner
about Matador
What should you know about working with Matador?
Matador is unlike every other marketing vendor you have ever worked with. Our sole focus is the art and science of new case/patient acquisition – without any of the fluff. We don’t provide fancy charts, graphs, or anything of that sort. Our reporting is based on new quality leads to your practice.
Founded out of a leading personal injury law firm, but working with all practice areas.
150+ Members, 100s of millions of annual revenue.
No long term agreements.
Team of 30+ marketers, attorneys, writers, and developers working to grow your firm.
150+ Members Nationwide
Case Studies
Get your free marketing audit
- 30-min strategy call
- In-depth audit
- Growth Roadmap
Why Matador
What makes Matador different
than every other marketing provider?
Intellectual property
Members retain 100% of the intellectual property generated by the MC for them. Unlike vendors like FindLaw, Justia, and Scorpion, you own your website, content, and all accounts (such as call tracking, call answering, etc.) created on your behalf.
Demonstrable Results
We compete in the most competitive markets in the country. Each month, we sit down with you to review the most important aspects of your marketing program: (1) rankings, (2) phone calls/new contacts, and (3) new cases.
TurnKey
Matador handles all of the work to get sites to move up in rankings. Members gain information about the latest changes in the search engine algorithms, but they are not required to personally do any of the work. All work is done in-house, in the United States.
Referrals
Because of the size of the Co-Op, we are able to facilitate referrals with different Member firms across the country.
Member discounts
It is important that each Member have access to the best ancillary services needed to operate your firm. This includes call tracking, call answering, intake software, review generation, and more. More often than not, we have spent time to vet a high-quality service and secured a discount on behalf of our Members.
unparalleled data
We are in a unique position to understand which keywords and methods actually produce revenue. Our keyword recommendations are a mix of spending time to understand your practice, weighed against the data we have amassed over the years.
No long term agreements
Unlike a traditional vendor, the Co-Op does not require, or offer, long-term agreements. While the SEO game often takes between 6 and 12 months to yield results, we engage in 60-day bilateral agreements. In other words, we make it worth your while every single month.
Not All Sites Are eligible
Unfortunately, not all sites can be accepted into the Co-Op. Sites must meet certain criteria to be considered. These include the strength of the site, the quality of the backlinks to the site, the size of the market, and more. If you are unsure if you are a fit, we urge you to get in touch regardless and will at least point you in the right direction.
What are firms saying about their experience with Matador?
Average Member ROI
The team
Team of over 30 experts
Our team consists of marketers, attorneys, writers, and developers working to grow your firm. Some of our people come from firms such as Morgan and Morgan, others from big technology, etc. Our founder, Wayne Cohen, is one of Washington D.C.’s leading plaintiffs lawyers – the Co-Op was built around a unique understanding of the “business of law.”
