It is impossible to make everyone happy. Negative Yelp reviews are all but inevitable. Are they fair? Of course not—but life rarely is. We know that a rant that passes for a review can boil your blood. Even if it isn’t true, it’s still bad for business because your prospective customers will see a glaring […]

You get an email that tells you Xavier Z. reviewed your business. You’re thrilled because you know Yelp is a powerful marketing tool, a service that vouches for your service. An estimated 18 million people visit Yelp every month. A study by Michael Luca at the Harvard Business School shows that an increase in star […]

A glowing Yelp page is a dealmaker. A Yelp page bruised by bad reviews is a deal breaker. A study by Michael Luca, a professor at Harvard Business School, found that a one-star increase in Yelp ratings leads to a 5-9% increase in revenues. If a frustrated customer decides Yelp is the venue to vent, […]

Negative reviews delivered via Google Reviews are a real problem. All prospective customers, clients, or patients are witness to your Google Reviews, since they show up on the first page of a Google Search whenever anyone searches for you or your place of business. So your concern is justified – just like you might be […]

If you want to survive and thrive as a small business, your potential customers must be able to find you. You want to be at the top of relevant Google searches. Yelp reviews help achieve this. If you don’t know how to get Yelp reviews, don’t panic. You’re not alone. Matador Solutions is here to […]