Local Service Ads For Lawyers
Local Service Ads (LSA), part of the Google Screened program for niche businesses like law firms, is a blend of search engine optimization (SEO) and Google ads. In a competitive legal market, it’s a solid way to gain an edge over your competition and enhance your brand authority. Local service ads for lawyers can help solo practitioners, boutique firms, and smaller practices get noticed online, generating more qualified leads and emerging as leaders in their local law specialty.
Google local service ads, also called “Google Guarantee,” have changed the SEO game and how legal websites populate on search engine return pages (SERP). It’s an exciting program and one that the digital marketing experts at Matador Solutions can deploy to help boost your firm’s business and growth.
How Local Service Ads For Lawyers Affect Your Legal Strategy
Most law firms benefit most from diversified marketing strategies. One of our most successful initiatives for our legal clients is developing brand awareness and positioning law firms as trusted, respected, and authentic authorities in their sphere of practice.
LSAs also offer the best visibility on Google, as they’re placed prominently at the top of SERPs—even above pay-per-click and Google Ads and organic search results. They’re even above the maps section of the return page, so your firm may be the first one potential clients see.
- Keyword research and selection
- Content development
- Link building (backlinking)
- Website improvements
- Google My Business listing optimization
LSAs Differ From Pay-Per-Click Ads
LSAs are part of our brand-building strategy. They give your firm a flow of leads without overextending your advertising budget. They balance performance with value and give your firm an opportunity to challenge leads that don’t fit certain criteria.
LSAs aren’t the same as Google’s pay-per-click ads. They’re a bit more refined in that firms only pay for leads, not just site visitors who click through the ad to your website. If the lead provided by Google is unqualified, then you don’t pay. Google refunds qualifying disputes to your account so you can capture the maximum qualified lead volume.
Managing your LSAs and qualifying your leads can get tricky and may be overwhelming—and that’s where we come in. Our team can help develop an actionable LSA so that the leads you receive align with the services you provide. We also evaluate the effectiveness of each LSA, determining if it provides an adequate ROI and contributes to your overall Matador digital marketing strategy.
Legal Marketing Strategies That Work
Whether you need to boost your law firm’s business by a little or a lot, properly placed local service ads for lawyers can be a viable part of your campaign. At Matador Solutions, LLC, we partner with law firms like yours to help enhance your online presence and SEO, boost your brand recognition, and deliver engaging, actionable content that gives potential clients a sense of trust in you and your firm. We incorporate targeted LSAs into your strategy and help manage the program on your behalf. Contact us today to learn more.
How To Advertise Yourself As A Lawyer
Effective self-promotion and advertising are crucial to building a successful legal practice. Matador Solutions specializes in helping lawyers market themselves effectively to reach the right audience and grow their client base.
Managing a dynamic digital advertising campaign can be a full-time job. Let the professionals at Matador Solutions handle it for you, from optimizing your firm’s website for performance to curating vibrant, fresh content to establish you as an authority in your community.
We Establish Your Professional Online Presence
Your online presence is often the first impression potential clients will have of you. Presenting yourself as a knowledgeable, approachable, and trustworthy legal professional is essential. How do you make a good first impression from a computer screen?
Matador Solutions creates a strong, authentic online presence for your firm, starting with creating a professional website. We include:
- A Professional Bio: Highlight your qualifications, experience, and areas of expertise
- Client Testimonials: Positive feedback from past clients builds credibility
- Informative Content: Regularly updated blog posts or articles on relevant legal topics can demonstrate your expertise and improve your search engine rankings
- Optimize for Search Engines (SEO): Use relevant keywords related to your practice areas throughout your website to improve your visibility on search engines. Keywords like “divorce lawyer in [city]” or “personal injury attorney near me” can help potential clients find you easily.
- Google My Business: Create and optimize your Google My Business profile to enhance your visibility in local search results. Ensure your profile includes accurate contact information, office hours, and client reviews.
Leverage Paid Advertising
Paid advertising can significantly boost visibility and help you reach your target audience more effectively. Whether you’re going through a slower period and want to ramp up your advertising or when you’re too busy and need to dial it back, we manage your online campaigns.
Some of the most effective online advertising methods we’ve used include:
- Google Ads: Use pay-per-click (PPC) advertising to place your ads at the top of search results for relevant keywords. Google Ads target specific demographics and geographic locations.
- Social Media Ads: Platforms like Facebook and LinkedIn offer targeted advertising options. We create ads that reach users based on their interests, location, and behavior.
- Retargeting Ads: These ads target users who have previously visited your website but did not contact you. Retargeting keeps your services top of mind and encourages potential clients to return.
Network And Engage With The Community
Building relationships within your community and professional network is essential for word-of-mouth referrals and establishing trust. You can complement the Matador Solutions approach with your in-real-life interactions and networking. Plus, each person you meet could easily search for you and your firm online; your optimized, vibrant website can reinforce the positive impression someone you meet has of you.
- Attend Networking Events: Participate in local business groups, bar associations, and other networking events. Building relationships with other professionals can lead to valuable referrals.
- Public Speaking: Offer to speak at community events, seminars, or webinars. Sharing your expertise in a public forum can enhance your reputation and attract clients.
- Pro Bono Work: Engaging in pro bono work helps those in need, builds goodwill, and showcases your commitment to the community.
Get Started With Matador Today!
Matador Solutions specializes in crafting personalized marketing strategies that help lawyers stand out and attract the clients they deserve. Contact us today to learn more about how we can help you effectively advertise your legal services and grow your practice.
10 Reasons Why Your Law Firm Should Invest In Local Service Ads
Local service ads (LSAs) have become increasingly popular among law firms looking to enhance their online presence and attract more clients. Are they right for your firm? Yes, they can be, but you can get the best ROI when you partner with Matador Solutions, LLC. We specialize in legal marketing for attorneys in all practice areas; local service ads are just one of our tactics to boost your firm’s credibility, online reputation, and conversion rate.
Here are ten compelling reasons why investing in LSAs can benefit your law firm:
Enhanced Visibility: LSAs appear prominently at the top of Google search results, making your law firm more visible to potential clients in your local area.
Targeted Reach: LSAs target users based on their location and search intent, ensuring that your ads are shown to individuals seeking legal services in your area.
Increased Credibility: LSAs display Google’s “Google Screened” badge, which signifies that your law firm has undergone a rigorous screening process, instilling trust and credibility in potential clients.
Cost-Effective Advertising: With LSAs, you only pay for qualified leads, making it a cost-effective advertising option for law firms of all sizes.
Higher Conversion Rates: LSAs capture high-intent leads, resulting in higher conversion rates compared to traditional advertising methods.
Mobile Optimization: LSAs are optimized for mobile devices, allowing users to easily contact your law firm with a simple click or call, maximizing conversion opportunities.
Real-Time Performance Tracking: LSAs provide real-time data and insights into your campaign’s performance, allowing you to make informed decisions and optimize your ad strategy accordingly.
Competitive Advantage: By appearing at the top of search results, LSAs give your law firm a competitive edge over other firms vying for the same clients.
Flexible Budgeting: LSAs offer flexible budgeting options, allowing you to set daily or weekly spending limits based on your advertising goals and budget constraints.
Local Brand Awareness: LSAs help increase your law firm’s local brand awareness, ensuring that your firm is top of mind when individuals in your area require legal assistance.
Increasing Your Visibility Where It Matters – With Matador Solutions
Specifically curated local service ads significantly benefit your law firm by increasing visibility, credibility, and conversion rates while providing valuable insights and a competitive advantage in your local market.
When it comes to market research and targeted keywords, trust Matador Solutions. We take the guesswork out of SEO for your law firm, and can create the right local service ads for each practice area, even niche cases.
When clients in your city need legal help, they need it now, and they need it close. Let us help them find you, discover your services, and create a strong stream of new leads and conversions with our customized SEO strategies, including well-placed local service ads for lawyers.
Maximizing Visibility
How our search engine optimization strategies can help grow your reach
Transform your online presence
For over ten years, the Matador Co-Op has specialized in SEO for law firms, mastering the art of enhancing digital presence in the legal sector. Our strategy begins with in-depth keyword research and selection, ensuring your firm’s content aligns perfectly with potential clients’ search queries. This is complemented by our dedication to developing authoritative content, positioning your firm as a trusted source in your area of law.
Our comprehensive SEO efforts also include strategic link building to elevate your website’s credibility and specific improvements to enrich site performance and user experience. A key part of our strategy involves optimizing your Google My Business listing, significantly increasing your visibility in local searches. These tailored strategies have consistently achieved significant growth for our Co-Op members, boosting inquiries and enhancing client acquisition.
Troubled by a dwindling flow of new cases?
If you’re facing a drop in calls, our SEO strategies can boost your law firm’s positioning in search results. Our members see improvements both in organic and map listings, increasing visibility to potential clients. Additionally, with call tracking and monthly reports, we provide actionable insights for your intake staff, ensuring every client opportunity is maximized.
Co-Op Membership Benefits
Our core strategies for strengthening search rankings
When you join forces with Matador Solutions, you’ll tap into our complete array of SEO offerings. Crafted to fine-tune every aspect of your marketing strategy, these services include:
Targeted content development
At Matador Solutions, our content strategy is all about precision and results. We kick off by researching the keywords specific to each law firm’s market. Our team then consistently produces fresh, relevant content every month. Additionally, we provide strategic guidance on when to shift focus to new markets, enabling firms to expand their reach effectively.
Link building
Our approach to backlinks is to build high quality valuable links. We do this through creating keyword focused content, as well as leveraging press releases, scholarships, and community involvement to bolster backlink portfolios. We work to ensure that each law firm’s link-building efforts are strategic and effective in enhancing their online visibility and authority.
Website improvements
When we improve websites for better search engine results, we focus on making them both more user-friendly and effective in bringing in new clients. This means putting clear buttons and links in easy-to-find places so visitors know what to do next. We also use tools like title tags, headers, page speed improvements, meta descriptions, and schema markup to help search engines understand the website’s content better. By incorporating client reviews and updating the user interface regularly, we not only boost search engine visibility but also attract and convert leads effectively.
Google My Business listing optimization
Google My Business listings are key for SEO, increasing a law firm’s local search visibility, especially in map listings, and driving website traffic and conversions. This includes adding relevant products and services, along with regular updates to keep profiles fresh and engaging. Additionally, we offer guidance on managing negative feedback to uphold a positive online reputation. Through our strategic approach, we assist law firms in effectively attracting more local clients.
Your Success is Our Success
The Matador Solutions advantage
A decade in legal marketing
With over a 10 years of experience in law firm marketing, our Co-Op has developed a deep understanding of what works and what doesn't. This extensive experience allows us to craft effective keyword strategies tailored to the unique needs of law firms, driving high-quality keyword movement.
Full ownership
Member firms retain full ownership of the intellectual property produced by the Co-Op. Unlike some vendors, you have complete control over your website, content, and all associated accounts.
Transparency
We operate in some of the country's most competitive markets. Monthly, we collaborate with you to assess your keyword rankings. Should a keyword encounter difficulties, we address it head-on rather than conceal the issue.
“We are exceptionally satisfied with the service we have received from Matador. We’ve partnered with them for over a decade and owe a great deal of our own success to their insight and forward-thinking approach to marketing.”
Chris Patterson, Esq.
Membership Impact In Numbers
Why choose the Matador Co-Op as your marketing partner
100s
of quality keywords moved to top 10 ranking positions for our Co-Op members.
4-12x
average ROI. Our marketing strategies increase new client acquisition through a mix of SEO, paid marketing, and improving on-site conversion.
200%
average increase in calls. This surge translates into a significant opportunity for your firm to connect with a broader client base.
Frequently Asked Questions
FAQs on search engine optimization
Interested in understanding more about search engine optimization for your legal practice? Explore our FAQs:
While there’s no guarantee, you should see results within 6 months. Search engine optimization is a long-term game and is highly dependent on what practice areas you’re looking to target and the competitiveness of the geographic area. A brand new personal injury firm in New York City can expect rankings to take longer to move than a PI firm in Montana. Results can also depend on your budget, the more tools your firm can invest in the better your results.
Backlinks are vital. They send the signal to Google that your site is reputable and they should show it to users searching for relevant information, driving traffic to the site. But the type of backlink is also important. We focus on building high-quality links that are relevant to your practice areas. Backlinks from a low ranking domain authority site or a site with a high spam percentage can actually end up hurting your site rather than helping.
Undertaking SEO of your site on your own is possible, and there’s a wealth of resources available to help you learn the basics. However, SEO, especially in the competitive legal industry, involves complex strategies and ongoing adjustments that require a deep understanding of both search engine algorithms and current trends. With 10 years of experience in the space, we save you the headache and produce results quickly.
While social media doesn’t directly influence SEO rankings, it can significantly affect your SEO efforts indirectly. Sharing content on social media can increase brand exposure, drive traffic to your website, and enhance your firm’s online presence, leading to more backlinks and improved search rankings.
