63%
Increase in Organic Search
How our SEO and website development support helped Robinson & Hadeed increase their search results presence and generate leads for their family law firm.
Services Used:
Practice Areas
Family Law
Robinson & Hadeed joined the Matador Co-Op in June 2020 with a website that needed a fresh look and a real strategy to boost their visibility. Since partnering with us, Robinson & Hadeed has benefited from a full-spectrum strategy designed to strengthen their online presence across the Tacoma, Gig Harbor, and Kitsap County markets.
“We have had a massive increase in our client base and contact. I mean I had to stop taking new cases for four months.”
– Shannon Hadeed
Traffic Increase
Over the five years Robinson & Hadeed has been part of the Matador Co-Op, their website traffic has grown consistently. Comparing 2024-2025 to 2022-2023, engaged user sessions increased by 57% overall, while engaged sessions from organic search jumped by 132%. In practical terms, this means more potential clients are discovering the firm through relevant keyword searches and spending meaningful time exploring the site.
SEO Performance
Robinson & Hadeed’s success was built on:
- Targeted SEO and keyword optimization
- Strategic website optimization
- GMB profile optimization
Our work has encompassed technical SEO improvements, including a site migration, title tag optimization, and site structure audits, alongside ongoing content development through blog creation, updates to existing content, and competitor analysis. We’ve also managed their Google Business Profile optimization, implemented conversion-focused tools such as heat mapping and contact form analysis, and enhanced off-site visibility through directory submissions, guest blogging, and strategic backlink acquisition.
Regular client communication, annual strategic planning, and consistent performance reporting have kept the firm aligned with evolving search trends and local market opportunities.
Google Business Profile Performance
Robinson & Hadeed now has over 160 high-value map listings and consistently ranks in the top 3 positions. Map rankings are competitive, but since partnering with Matador, Robinson & Hadeed has maintained top positions through steady and focused local SEO.
Keyword Movement
Before partnering with the Matador Co-Op, Robinson & Hadeed struggled to rank for the keywords most important to their practice. Through targeted SEO work, we moved those terms to page one, driving meaningful traffic to their site. As part of our onboarding process, we analyze search volume data to identify which keywords offer the greatest potential, enabling us to focus our efforts on the terms that will have the most significant impact for the firm.
Robinson & Hadeed has over 100 keywords ranking on page one of Google.
For example, if you search for one of their most important keywords, Divorce Lawyer Gig Harbor, WA, their site shows up first in the organic results and second in map listings, clear proof that the SEO strategy is delivering results.
Website Optimization
Aug 2020
Dec 2025
Before partnering with the Matador Co-Op, Robinson & Hadeed’s website lacked the contemporary design, intuitive user experience, and technical capabilities required to compete effectively online. Our team updated the site with a polished, professional look that aligns with the firm’s reputation and legal expertise.
We streamlined navigation so prospective clients can easily access the information they need, enhanced page speed and mobile responsiveness, and embedded SEO fundamentals throughout the site structure. These improvements elevated the firm’s brand presence and set the stage for stronger keyword rankings and higher lead conversion rates.
Backlinks
Robinson & Hadeed’s backlink profile has grown substantially since joining the Matador Co-Op in June 2020. At that time, their site had just 29 referring domains – by December 2025, that number had climbed to 182, representing a 527% increase. This growth reflects our ongoing commitment to building quality backlinks month after month, a steady effort that has strengthened their domain authority and contributed to improved search visibility.
With Matador’s strategic marketing approach, SEO knowledge, and creative advertising solutions, Robinson & Hadeed has continued to expand their presence and lead their local market.
