Eric Siegel Law

285+

Monthly New Client Calls

How our SEO work launched an overwhelmingly successful website for Eric Siegel Law in the competitive DC market.

Services Used:

SEO, Website Development

Practice Areas

Business Litigation, Construction & Commercial Litigation, Civil Rights,
Employment Law, Real Estate Law, Whistleblower

Eric Siegel came to us while transitioning from a real estate practice to a multi-practice law firm. He needed an experienced marketing team that could quickly generate cases. Matador stepped in, successfully ranking his firm and increasing case numbers within the first three months.

“Matador has done a wonderful job spearheading our online marketing presence and effort to maximize potential leads for services we provide. I could not have done it without the team.”

– Eric Siegel

SEO Performance

Eric joined the Matador co-op in August 2020 with no website, no domain rating, no Google reviews, and no other marketing.

This was achieved by:

Increasing high-value backlinks
Creating monthly targeted site content
Building monthly backlinks

Call Performance

In February 2021, Eric received 18 calls for the whole month from his site.
In February 2024, that number has jumped to over 270 calls.

175%

Increase in calls between
Feb ’21 and Feb ’24

Keyword Movement

While keyword movement doesn’t happen overnight, Eric had tremendous movement in his first push with us. (Compare Baseline to July ‘20) From their first push to today, their targeted keywords have moved up 1095 positions. This is the result of continued SEO work.

Eric now has over 140 high-value keywords on page one of Google.

For example, if you run the search for one of their primary focus keywords, “civil rights lawyer Washington D.C.”, you will see the site is ranking both in the top 3 map listings and top 10 organic results.

Backlinks

In 3 years, our work built out a strong backlink profile of 418 backlinks from 121 domains. Google places great importance on a strong backlink profile, considering backlinks as votes of confidence that reflect a website’s credibility and relevance.

GMB Listing Optimization

Eric Siegel Law has received an incredible 22,693 listing views in just the past 6 months. Creating and optimizing their Google My Business listing was a vital step to driving traffic to the site.