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Carpenter & Lewis, PLLC

1,947%

Increase in Lead Calls

How our SEO, website development, and video advertising helped Carpenter & Lewis dominate online search and generate more leads than ever before.

Carpenter & Lewis, PLLC
Services Used:
  • LSAs, SEO, Video Advertising, Website Development
Practice Areas

Estate Planning, Probate, Business Law

Carpenter & Lewis joined the Matador Co-Op in August 2021 with a website that needed a fresh look and a real strategy to boost their visibility. Since then, thanks to our tailored approach and proven SEO techniques, they’ve seen an estimated 1,947% increase in lead calls. With a modern new site and a focused SEO plan, their online presence took off—bringing in more traffic, more leads, and helping position them as a leader in their market. Keep reading to see how we made it happen.

“I’m the managing member of a law firm and I have been very pleased with the digital marketing services from Matador and all of the staff we have worked with have been great. We have had excellent results.”

– Stephen L. Carpenter

Calls

2021 – 2024

From 2021 to 2024, Carpenter & Lewis experienced nearly a 1,947% growth in lead calls. In addition to SEO work, Matador advises on intake procedures, and together with targeted marketing efforts, this combination can multiply a firm’s leads and revenue in a relatively short timeframe.

SEO Performance

SEO domain rating - case studies - carpenter lewis
Carpenter & Lewis’ success was built on:
  • Strategic website redesign
  • Targeted SEO and keyword optimization
  • Implementation of video advertising to increase engagement
  • Local Service Ads to capture high-intent leads

Google Business Profile Performance

Carpenter & Lewis now holds over 148 high-value map listings, ranking consistently on page one, often in the number one spot. Map rankings are competitive, but since partnering with Matador, Carpenter & Lewis have maintained top positions through steady and focused local SEO.

Video Advertising

carpenterlewisvideos

Carpenter & Lewis began working with Matador to produce their videos. They provide the content, and we manage professional editing, embedding on their website and YouTube, and distribution across social media and other platforms. This strategy not only enhanced SEO but also improved site dwell time, helping convert visitors into clients.

Keyword Movement

When Carpenter & Lewis joined the Matador Co-Op, many of their key terms were unranked or poorly positioned. Thanks to focused SEO efforts, those keywords quickly moved to page one, bringing valuable traffic to their site. Our keyword selection process ensures we focus only on terms that deliver real results for the firm.

Carpenter & Lewis has over 100 keywords ranking on page one of Google.

For example, if you search one of their most important keywords, trust lawyer Knoxville, TN, their site shows up first in the organic results and first in map listings, clear proof that the SEO strategy is delivering exactly as intended.

Website Rebuild

April 2021
August 2025
carpenterapril2021
carpenter lewis website aug 2025

When Carpenter & Lewis joined the Matador Co-Op, their existing website lacked the modern design, user experience, and technical foundation needed to compete online. Our team rebuilt the site from the ground up, creating a clean, professional design that reflects the firm’s credibility and expertise. We improved navigation to make it easier for potential clients to find information quickly, optimized every page for speed and mobile use, and integrated SEO best practices into the site architecture. This new foundation not only enhanced the firm’s brand image but also positioned the site to rank for high-value keywords and convert more visitors into qualified leads.

Backlinks

As you can see, there’s been a growth in backlinks since the launch of their site, demonstrating the powerful momentum behind their SEO progress.

Each month, we’ve been steadily building quality backlinks for Carpenter & Lewis, and over time, that consistent effort has paid off – creating a strong backlink profile that’s boosted their site authority and improved their search rankings.

Carpenter & Lewis continue to grow and dominate their market thanks to Matador’s strategic marketing, SEO expertise, and innovative advertising solutions.

Start driving SEO results

Get a proposal

Sign Up for Future Events

Sign up to join our SEO-expert-led events to stay ahead of search engine trends, top strategies for ranking well, and industry innovations to get ahead of the curve.

Hands-on learning sessions with SEO professionals.

Stay updated on Google’s ever-changing algorithm.

Connect with marketers, business owners, and SEO experts.

Walk away with actionable strategies you can implement immediately.

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Get your free audit

Get a free consultation

A consultation includes an evaluation of your marketing efforts and its effectiveness. Here is what we will do:

Analyze your website performance, including where there is room for opportunity.
Inspect your website to ensure it is user-friendly, mobile-responsive, and optimized for search engines.

Review your content marketing efforts, including your blog posts, social media, and email marketing.

Map out a growth timeline of how your firm can go from 0->1,
1->10, or 10->100.
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Get your free audit

Talk to a marketing expert today

310-774-0082
522 Westminster Avenue Ste 100,
Venice, CA 90291
[email protected]
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Testimonials
"The monthly review of your marketing campaign is with a live person that is knowledgeable and ready to take as much time as needed to answer your questions and help you grow. I have seen steady progress in my marketing results and I am currently opening more files than ever before. I highly recommend Matador to any attorney!"

David DiBrigida

"Our law firm has worked with Matador for years. We consider them a part of the team and feel they are always carrying their weight. They are great."
Andrew Lynch

Andrew Lynch

"Matador is fantastic. They are extremely knowledgeable about their business generally but also thoughtful about my business and attentive to our particular needs. They are responsive and helpful at all times. I cannot recommend them enough."
Jim Bulger

Jim Bulger

"I highly recommend Matador Solutions for your digital marketing needs. They have been a tremendous help in building our law firm's strong online presence."
Josh Turim

Josh Turim

"The team at Matador has been helpful and super responsive to any issues for years. They do great work."
Brandy Austin

Brandy Austin

"We are exceptionally satisfied with the service we have received from Matador. We've partnered with them for over a decade and owe a great deal of our own success to their insight and forward-thinking approach to marketing."

Chris Patterson

"Matador Solutions has exceeded all expectations for what we expect from an SEO services partner. They are transparent, supportive, and highly knowledgeable with the everchanging digital marketing landscape. I highly recommend their services."

Thomas Hurt

"In a very few months, you guys moved the needle on my SEO significantly. I now show number one on more than twice as many personal injury keywords than I did before engaging you guys."
Barry P. Goldberg

Barry P. Goldberg

"I have been extremely pleased with the results of our investment . . . I am not one to write reviews for vendors or companies that I work with, but I felt it necessary to explain how beneficial Matador has been for my business."
Larry Greenberg

Larry Greenberg

"Our law firm has been with Matador for years, and it’s been a refreshing experience. Matador is very transparent with the work that it does, so that we are in the loop with how our web presence is increasing."

Eli Franks

"Working with Matador has transformed my practice. The quantity and quality of new leads have increased, and I’ve learned a ton about how to run a better law firm. I recommend Matador without hesitation."

Bob Byrne

"The lift in rankings occurred relatively quickly... the biggest thing by far the change that was most helpful was getting my map listing."

Ryan Quinn

"The monthly feedback is terrific, the data is amazing and there's an accountability that we never had before."

Doug Tuttle

"We were just about 10k short of doubling our firm last year. I don't think we would have grown that much if it weren't for our online efforts."

Samantha McCarthy

"We are in the top three of any search at any given time."

Joel Silverman

"I can't speak highly enough about what it's done for me and my practice."

Jeff Murphy

"Right now at this point, I'm doing better than I ever was doing. I have 4, 5, 6 leads a day. It's just crazy."

Marty Martin

"Since joining the Co-Op, I've doubled my volume twice. So four times as busy as I was 2 years ago."

Jonathan Felt

"My interaction with every single person on this team, without exception, has been exceeding my expectations."

Michael Loos

“We have had a massive increase in our client base and contact. I mean I had to stop taking new cases for four months.”

Shannon Hadeed

Our Founder
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Matador Solutions
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For all Legal Concerns please visit Cohen Injury Law Group
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