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When you partner with Matador, we take care of the heavy lifting, so you can enjoy more website traffic, leads, and revenue.
Estate Planning Keyword Strategy: Why ‘Cheap Will’ Searches Don’t Pay the Bills
Ranking #1 for “cheap will” might drive 500 visitors to your estate planning website. You’ll get 50 phone calls. You’ll sign 5 clients. And you’ll
GEO for Lawyers: Why Generative Engine Optimization Matters Now
Generative search isn’t just coming — it’s already here. Google has been testing its Search Generative Experience (SGE) since 2023. ChatGPT and other AI-driven tools
Tracking ROI from SEO: A Simple Guide for Law Firms
Most law firms approach SEO measurement backwards. They obsess over keyword rankings and website traffic while their most important question goes unanswered: “Is this actually
EEAT for Lawyers: What Google Really Wants to See on Your Site
Most lawyers know Google cares about content. Fewer understand what Google actually looks for when deciding whether a law firm’s site deserves page-one rankings. Over
How Law Firms Can Compete With Directories Like Avvo and FindLaw
If you’ve ever searched for your own practice area, you’ve probably noticed something frustrating. Avvo. FindLaw. Justia. These massive directories tend to dominate the first
Lawyer SEO Timelines
Lawyers are used to results. You file a case, you get a hearing date. You call opposing counsel, you get a response. SEO doesn’t work
