If you’re an Austin attorney watching competitors show up on page one of Google while your firm stays buried on page three, you’re not alone. And more importantly, you’re not stuck there.
Most law firms in Austin are just leaving money on the table by relying on referrals or outdated marketing strategies. Meanwhile, tech-savvy Austin residents are searching for legal help online right now, and they’re finding someone else.
That’s where we come in.
Not Just Another Austin Lawyer SEO Company: We’re Your Growth Partner
If you’re an Austin law firm looking for a reputable marketing partner, understand that hiring Matador means you are not just hiring another SEO vendor. Instead, you’re getting a strategic growth partner with 20+ years of experience and a track record of generating over $1 Billion in case values for law firms.
Most SEO agencies will pitch you on rankings and traffic. We focus on what will actually improve your business – new leads, new cases, more revenue. That’s because we were founded by attorneys who understand that rankings mean nothing if they don’t translate to signed clients. We even wrote a guide about what a quality lawyer SEO company actually does that outlines this further.
There is a lot that separates us from the competition, but here are just a few things:
Founded by Lawyers, Built for Law Firms
Our founder, Wayne Cohen, is a practicing attorney who has successfully built and run an 8-figure law firm for decades while simultaneously creating Matador Solutions. Matador was founded because he and other attorneys were frustrated with traditional marketing agencies that didn’t understand the legal industry. This dual perspective shapes every strategy we create. Everyone at Matador possesses a deep understanding of both SEO and the business of the law.
The Co-Op Advantage: Shared Intelligence, Individual Success
We operate with a “rising tide lifts all ships” philosophy. Together, we share data, insights, and proven strategies. When we discover what works, every client benefits from that knowledge. You get the advantage of aggregate data from millions in marketing spend without paying for the experimentation.
No Long-Term Contracts
We don’t lock you into multi-year agreements. While SEO requires consistent effort to produce results, we operate month-to-month after the initial setup. Our 95% client retention rate comes from performance, not contracts. If we’re delivering results, you’ll want to continue. If not, you shouldn’t be forced to stay.
Complete Transparency
You’ll receive detailed monthly reports showing rankings, traffic, calls, form submissions, and new cases. Plus, you get direct access to experienced SEO strategists, not junior account managers, for every monthly strategy call and ongoing support. We never leave you hanging.
Why SEO Is Non-Negotiable for Austin Law Firms Right Now
As Austin, TX has grown, so has the legal landscape. There are lots of potential clients using the internet to find lawyers.
When someone in Austin searches for “divorce lawyer near me” or “personal injury attorney Austin,” they’re not browsing to page five. According to Search Engine Journal, the first organic result gets 10 times more clicks than the result in position 10. This means that if you’re not on page one, you’re essentially not there at all.
Austin’s legal market has unique characteristics:
The city’s tech-savvy population does their homework. They read reviews, compare websites, and research attorneys before ever picking up the phone. They’re mobile-first users who expect fast-loading sites and easy-to-find information. And they’re increasingly using voice search and AI search, including ChatGPT, Google AI Overviews, and Perplexity.
Austin’s rapid growth means more potential clients, sure. But it also means more competition. Personal injury, family law, and criminal defense are particularly crowded. Estate planning and business law aren’t far behind.
The old marketing playbook doesn’t cut it anymore. TV ads and billboards create temporary awareness, but SEO builds a long-term asset. When you rank organically, you’re generating leads 24/7 without paying for every single click.
Understanding realistic SEO timelines for lawyers helps set proper expectations. SEO isn’t an overnight solution, but the long-term ROI absolutely crushes traditional advertising once your rankings take hold.
The 5-Phase SEO Approach That Gets Austin Law Firms to Page 1
We never follow a cookie cutter playbook. That said, our five-phase system is specifically designed for law firms competing in competitive markets like Austin.
Phase 1: Comprehensive Austin Market Analysis & Audit
Before we touch your website, we need to understand the battlefield. We conduct a thorough competitive analysis of your top 10 competitors—who’s ranking, why they’re ranking, and where the gaps are.
We run a complete technical SEO audit checking your site speed, mobile optimization, and Core Web Vitals (those technical factors that Google actually cares about). We pull your current keyword rankings and visibility report to establish a baseline. And we identify exactly where your competitors are winning so we can beat them at their own game.
Phase 2: Strategic Keyword Research & Content Planning
We dig into direct as well as long-tail keyword opportunities that have real search volume and actual conversion potential. We map keywords to specific practice areas and create location-plus-service combinations that Austin residents actually search for.
For example, if you’re a family law attorney, we’re targeting “collaborative divorce lawyer Austin” or “child custody attorney Travis County,” not just “family lawyer.”
We also analyze search intent. Is someone looking for information (top of funnel) or ready to hire right now (bottom of funnel)? Your content strategy needs both. We also help you compete with directories like Avvo and FindLaw instead of just relying on them for scraps.
Phase 3: On-Site Optimization & Technical SEO
This is where many DIY attempts fall apart. Technical SEO isn’t sexy, but it’s fundamental.
We optimize your site architecture so Google can easily crawl and understand your content. We implement schema markup specifically for lawyers, which helps you show up in rich snippets and knowledge panels. We fix page speed issues because Google prioritizes fast sites and users abandon slow ones.
We ensure complete mobile responsiveness. We optimize every title tag, meta description, and header tag. And we build a strategic internal linking structure that passes authority throughout your site while helping visitors find what they need. According to Google’s Search Central documentation, technical excellence forms the foundation that everything else builds upon.
Phase 4: Authority Building & Link Acquisition
Google still treats backlinks as votes of confidence. The more high-quality sites linking to you, the more Google trusts your authority.
We submit your firm to high-quality legal directories that actually matter. We build local Austin citations through the BBB, Chamber of Commerce, and neighborhood business associations. We create content marketing assets that naturally attract backlinks from relevant sites. We leverage HARO (Help a Reporter Out) opportunities to position you as a legal expert in news articles. And we pursue strategic guest posting on legal publications and local Austin media.
Phase 5: Local SEO Domination
For Austin law firms, local SEO is absolutely critical. When someone searches “DUI lawyer Austin” or “divorce attorney near me,” you want to appear in that map pack at the top of results.
We completely optimize your Google Business Profile with the right categories, service areas, business hours, and compelling descriptions. We implement strategies proven to boost local pack rankings. We ensure NAP (Name, Address, Phone) consistency across the entire web. We create and manage a review generation system so you’re constantly getting fresh, positive reviews. And we build geo-targeted landing pages for specific Austin neighborhoods and surrounding cities.
Comprehensive Austin Lawyer SEO Services
Here’s what’s included when you partner with Matador Solutions for your Austin law firm:
Local SEO for Law Firms: Getting you visible in the local map pack and neighborhood searches across Austin, Round Rock, Cedar Park, and surrounding areas.
Google Business Profile Management: Ongoing optimization, weekly posts, review management, and Q&A monitoring to keep your profile active and ranking.
Legal Content Marketing: Educational blog posts, practice area pages, and resources that establish your expertise while targeting valuable keywords.
On-Page & Technical SEO: Everything from title tags to Core Web Vitals, ensuring your site meets Google’s technical requirements and provides excellent user experience.
Link Building for Attorneys: Ethical, high-quality backlink acquisition from authoritative legal directories, local organizations, and relevant publications.
Conversion Rate Optimization: It’s not enough to get traffic. We optimize your site to turn visitors into phone calls and consultations.
We also specialize in SEO for specific practice areas across every major legal specialty. Each practice area requires unique keyword targeting and content strategies, and we’ve got proven playbooks for all of them.
Want to see our complete range of digital marketing services? Check out our SEO services page to learn how we help law firms dominate their markets.
Austin Practice Areas We Specialize In
We’ve helped law firms across virtually every practice area. Here are the areas where we have particularly deep experience:
- Personal Injury Lawyers: Car accidents, truck accidents, slip and falls, wrongful death
- Divorce & Family Law Attorneys: Contested divorce, child custody, child support, adoption
- Criminal Defense Lawyers: DUI/DWI, drug charges, assault, white collar crimes
- Estate Planning Attorneys: Wills, trusts, probate, elder law
- Business & Corporate Lawyers: Business formation, contracts, litigation
- Real Estate Attorneys: Commercial real estate, residential closings, disputes
- Immigration Lawyers: Green cards, citizenship, deportation defense
- Employment Law Firms: Discrimination, wrongful termination, harassment
- Bankruptcy Attorneys: Chapter 7, Chapter 13, debt relief
- Medical Malpractice Lawyers: Hospital negligence, surgical errors, misdiagnosis
Whatever your specialty, we’ve got case studies and proven strategies that work.
Why SEO Beats Traditional Marketing for Law Firms
Let’s talk dollars and cents. Traditional marketing has its place, but the ROI doesn’t come close to SEO.
A billboard on MoPac costs $2,000 to $15,000 per month. You can’t track who called because of it. The moment you stop paying, your visibility disappears completely.
TV ads in the Austin market run $5,000+ per spot. Radio ads offer limited tracking. Newspaper ads? Let’s not even go there.
Compare that to SEO. Most professional campaigns run $3,000 to $8,000 per month. You get detailed tracking on every visitor, call, and form submission. And unlike advertising, your SEO work compounds over time. The content you publish today keeps working for years.
SEO creates long-term value that paid advertising cannot beat. Ranking on page one means you generate leads around the clock. Never paying for individual clicks.
That’s not to say you should abandon all traditional marketing. But if you’re going to invest monthly in growing your firm, SEO delivers dramatically better long-term returns than most alternatives.
Dominating Local Search Across Austin & Surrounding Areas
Austin’s not one homogeneous market. Different neighborhoods have different characteristics, different income levels, and different legal needs.
We create geo-targeted strategies that help you dominate across Austin’s diverse landscape:
Central Austin includes Downtown, South Congress, Zilker, and Travis Heights. These areas have high-density residential populations and lots of small businesses.
North Austin covers the Domain, Hyde Park, and North Loop. These neighborhoods skew younger and more tech-focused.
West Austin includes Westlake Hills, Tarrytown, and Rollingwood. These affluent areas need estate planning and high-asset divorce services.
But Austin’s growth extends far beyond city limits. We also target the surrounding cities where many Austin residents actually live:
Round Rock, Cedar Park, Pflugerville, Georgetown, Leander, Lakeway, Bee Cave, Dripping Springs, Kyle, Buda, Manor, Hutto, and Bastrop all represent significant opportunities.
Creating neighborhood-specific landing pages and optimizing for “lawyer near [neighborhood]” searches helps you capture this hyperlocal traffic that your competitors are missing.
Proven Results: How We’ve Helped Law Firms Dominate Google
At Matador Solutions, we don’t just talk about results. We deliver them. Our track record speaks for itself with over 150 law firms nationwide trusting us to grow their practice.
Here are just a few examples:
Carpenter & Lewis, PLLC (Estate Planning, Probate, Business Law) experienced a staggering 1,947% increase in lead calls after partnering with us. Through strategic website redesign, targeted SEO, and video advertising, they now hold over 148 high-value map listings and rank consistently in the number one spot for their most important keywords.
Hoegen & Associates P.C. (Business Law, Real Estate, Estate Planning) joined during the COVID-19 crisis and saw a 300% monthly increase in new potential client leads. They moved 37 out of 38 of their most important keywords to page one and now receive over 80 calls per month from their Google Business Profile alone.
Silverman Law Office, PLLC (Tax Law, Business Law, Estate Planning) went from a shallow, poorly optimized website to dominating their market with over 100 keywords ranking in the top 10 positions. Their organic search traffic increased by 109.89%.
Law Office of David A. DiBrigida (Personal Injury) was ranking for just 3 keywords when they joined Matador. Within one year, they achieved 20+ monthly new personal injury clients, with calls increasing from 64 to 177 per month.
Leinart Law Firm (Bankruptcy Law) was paying $10,000 per month with zero first-page rankings. After partnering with us, they achieved a 382% increase in monthly bankruptcy client leads, with calls jumping from 382 to 953 monthly.
What do these success stories have in common? A comprehensive approach that includes strategic keyword targeting, ongoing content creation, Google Business Profile optimization, backlink building, and hands-on guidance with intake and conversion. Our clients don’t just see ranking improvements. They see real business growth measured in new cases and revenue.
What to Expect When Working With Us
Transparency matters. Here’s exactly what you get when you partner with Matador Solutions:
- Detailed Monthly Reporting: Every month you receive a comprehensive report showing your keyword rankings, traffic metrics, calls, form submissions, and new cases generated. We track the metrics that actually matter to your bottom line.
- Quarterly Strategy Reviews: You’ll have scheduled calls with your SEO strategist to review performance, discuss what’s working, and plan the next quarter’s strategy.
- Direct Access to Senior Strategists: No account managers reading from scripts. You work directly with experienced SEO professionals who know the legal industry inside and out.
- Weekly Communication: Questions come up. We’re responsive. Most clients hear back within 24 hours on any questions or concerns.
- No Hidden Fees: Your monthly investment covers everything we’ve agreed upon. No surprise charges.
Warning Signs of Bad Austin Lawyer SEO Companies
Before you hire any SEO agency, watch for these red flags:
Guaranteed #1 Rankings: No one can guarantee specific rankings. Google’s algorithm is too complex and constantly changing. Companies promising guaranteed rankings are either lying or using black-hat tactics that’ll get you penalized.
Dirt-Cheap Pricing: If an agency charges $500 to $1,500 monthly, they’re cutting corners. Either they’re outsourcing to inexperienced offshore teams or using automated tools that don’t work. Quality SEO requires expertise and time.
No Transparent Reporting: If an agency won’t provide detailed monthly reports showing specific metrics, rankings, and traffic data, run. You should always know exactly what you’re paying for and what results you’re getting.
No Legal Industry Experience: General marketing agencies rarely succeed with law firms. Legal SEO has unique challenges including compliance requirements, ethical advertising rules, high competition, and sophisticated clients.
No Local Austin Knowledge: National agencies may not understand Austin’s specific market, the tech-savvy population, neighborhood dynamics, or regional search patterns. Local expertise creates more effective strategies.
Staying Ahead: 2025 SEO Strategies for Austin Lawyers
The SEO landscape evolves constantly. Here’s what’s working now:
AI-Generated Search Results and SGE Optimization: Google’s Search Generative Experience and AI Overviews are changing how results appear. To optimize for AI summaries, create comprehensive content that directly answers common legal questions. Structured content with clear headings and factual information performs best.
E-E-A-T for Legal Websites: Experience, Expertise, Authoritativeness, and Trustworthiness have never mattered more for legal sites. Google wants to see attorney credentials, bar associations, case results, and genuine expertise demonstrated throughout your site. E-E-A-T principles require showcasing your qualifications, experience, and track record in ways that both users and search engines can verify. According to Google’s Search Quality Evaluator Guidelines, demonstrating expertise is particularly critical for legal content.
Video SEO: Video content increasingly drives engagement and rankings. Consider creating attorney introduction videos, FAQ videos addressing common legal questions, client testimonial videos, and explainer videos about your process.
Voice Search Optimization: With smart speakers everywhere, optimize for conversational, question-based queries. Voice searches tend to be longer and more natural: “Hey Siri, find a divorce lawyer near me.” Create FAQ content with natural language and target long-tail conversational keywords.
Core Web Vitals: Google’s page experience signals matter more than ever. Your site must load quickly, respond instantly to interactions, and maintain visual stability. These technical factors directly impact both rankings and user experience.
Mobile-First Everything: Google uses your mobile site for indexing and ranking. Your mobile experience must be flawless because most legal searches happen on phones. Based on BrightLocal’s consumer review survey, mobile optimization and review management are absolutely critical for local businesses.
Austin Lawyer SEO: Your Questions Answered
How long does SEO take to work for law firms in Austin?
Most firms start seeing measurable improvements within 90 to 120 days. Achieving page one positions for competitive keywords typically requires 6 to 12 months of consistent effort. Timeline varies based on your current website authority, competition level, and target keywords.
How much does lawyer SEO cost in Austin?
Professional services for Austin law firms typically range from $2,500 to $5,000 monthly, depending on practice area competition, current website status, and campaign scope. Be wary of agencies charging under $2,000 monthly because they’re cutting corners that hurt your results.
What’s the difference between local SEO and organic SEO?
Local SEO focuses on getting your firm into the Google Maps local pack and location-specific searches like “divorce lawyer near me.” Organic SEO targets traditional search results for broader keywords. Most successful firms need both working together.
Can you guarantee page 1 rankings?
No ethical SEO company can guarantee specific rankings because Google’s algorithm constantly evolves. We guarantee we’ll use proven strategies that have consistently helped our clients achieve page one rankings. Be wary of anyone promising guaranteed rankings.
How does Google’s AI affect lawyer SEO in 2025?
AI Overviews are changing how results appear, but quality content from authoritative sources remains crucial. We optimize content to appear in AI summaries by focusing on demonstrating experience, expertise, authoritativeness, and trustworthiness through attorney credentials, case results, and genuine legal knowledge.
Should I focus on SEO, LSA, or PPC?
It depends. That’s a lawyer answer, we know. PPC provides immediate visibility while you’re building organic presence. LSAs have been performing well. However, SEO becomes more cost-effective long-term. Once you’re ranking organically, your cost-per-lead drops significantly compared to paying for every click.
Do you write content for my website?
Yes. Our team includes experienced legal content writers who create all website copy, blog posts, and practice area pages.
What happens if I stop SEO services?
Your rankings typically maintain for several months as SEO builds long-term authority. However, competitors who continue investing will eventually overtake your positions. SEO requires consistent effort to maintain and improve rankings.
Ready to Dominate Page 1 and Grow Your Austin Law Firm?
Austin’s legal market is only getting more competitive. While your competitors use outdated tactics, now’s the time to gain an advantage with a comprehensive, modern SEO strategy that actually works.
There is no shortage of potential law firm clients in Austin. The only question is whether they will find you, or your competitors.
We’ve helped hundreds of law firms build their businesses through SEO, GEO, and digital marketing. Our approach works because it’s built by attorneys, tested across hundreds of campaigns, and refined over two decades.
Get Your Free SEO Audit: We’ll analyze your current online presence, identify opportunities, and show you exactly where you’re losing potential clients to competitors.
No contracts. No pressure. Just proven results.
Call us today or fill out our contact form to schedule your free consultation. Let’s discuss how we can create a customized strategy for your Austin law firm that delivers real cases and revenue growth.
