1,947%
Increase in Lead Calls
How our SEO, website development, and video advertising helped Carpenter & Lewis dominate online search and generate more leads than ever before.
Services Used:
Practice Areas
Estate Planning, Probate, Business Law Carpenter & Lewis joined the Matador Co-Op in August 2021 with a website that needed a fresh look and a real strategy to boost their visibility. Since then, thanks to our tailored approach and proven SEO techniques, they’ve seen an estimated 1,947% increase in lead calls. With a modern new site and a focused SEO plan, their online presence took off—bringing in more traffic, more leads, and helping position them as a leader in their market. Keep reading to see how we made it happen.
“I’m the managing member of a law firm and I have been very pleased with the digital marketing services from Matador and all of the staff we have worked with have been great. We have had excellent results.”
– Stephen L. Carpenter
Calls
2021 – 2024
From 2021 to 2024, Carpenter & Lewis experienced nearly a 1,947% growth in lead calls. In addition to SEO work, Matador advises on intake procedures, and together with targeted marketing efforts, this combination can multiply a firm’s leads and revenue in a relatively short timeframe.
SEO Performance
Carpenter & Lewis’ success was built on:
- Strategic website redesign
- Targeted SEO and keyword optimization
- Implementation of video advertising to increase engagement
- Local Service Ads to capture high-intent leads
Google Business Profile Performance
Carpenter & Lewis now holds over 148 high-value map listings, ranking consistently on page one, often in the number one spot. Map rankings are competitive, but since partnering with Matador, Carpenter & Lewis have maintained top positions through steady and focused local SEO.
Video Advertising
Carpenter & Lewis began working with Matador to produce their videos. They provide the content, and we manage professional editing, embedding on their website and YouTube, and distribution across social media and other platforms. This strategy not only enhanced SEO but also improved site dwell time, helping convert visitors into clients.
Keyword Movement
When Carpenter & Lewis joined the Matador Co-Op, many of their key terms were unranked or poorly positioned. Thanks to focused SEO efforts, those keywords quickly moved to page one, bringing valuable traffic to their site. Our keyword selection process ensures we focus only on terms that deliver real results for the firm.
Carpenter & Lewis has over 100 keywords ranking on page one of Google.
For example, if you search one of their most important keywords, trust lawyer Knoxville, TN, their site shows up first in the organic results and first in map listings, clear proof that the SEO strategy is delivering exactly as intended.
Website Rebuild
April 2021
August 2025
When Carpenter & Lewis joined the Matador Co-Op, their existing website lacked the modern design, user experience, and technical foundation needed to compete online. Our team rebuilt the site from the ground up, creating a clean, professional design that reflects the firm’s credibility and expertise. We improved navigation to make it easier for potential clients to find information quickly, optimized every page for speed and mobile use, and integrated SEO best practices into the site architecture. This new foundation not only enhanced the firm’s brand image but also positioned the site to rank for high-value keywords and convert more visitors into qualified leads.
Backlinks
As you can see, there’s been a growth in backlinks since the launch of their site, demonstrating the powerful momentum behind their SEO progress.
Each month, we’ve been steadily building quality backlinks for Carpenter & Lewis, and over time, that consistent effort has paid off – creating a strong backlink profile that’s boosted their site authority and improved their search rankings.
Carpenter & Lewis continue to grow and dominate their market thanks to Matador’s strategic marketing, SEO expertise, and innovative advertising solutions.
