When someone realizes they need a business attorney, they’re usually at a critical juncture. Maybe they’re finally launching that startup they’ve been planning for years. Or their company just got hit with a contract dispute. Or they’re staring at term sheets from investors and have no idea if the deal is fair.
They grab their phone and search “business lawyer near me” or “corporate attorney [city].” Within seconds, they’re looking at the first few results. Maybe they’ll check two or three websites before the legal jargon overwhelms them. The firms that speak directly to their business problems get the consultation requests. The rest get ignored.
That’s business lawyer SEO in today’s market. Visibility isn’t optional—it’s the difference between a thriving practice and wondering why competitors are landing the deals you’re not even seeing. And with millions of monthly searches for business law-related keywords, your potential clients are searching right now.
At Matador Solutions, we’re a law firm SEO agency specializing in helping business and corporate attorneys dominate local search. Our team includes over 40 attorneys, marketers, and SEO specialists who’ve spent over a decade perfecting strategies that generate real consultations—not just traffic.
Our founder, Wayne Cohen, Esq., built one of Washington D.C.’s most successful personal injury law firms and has taught at George Washington University Law School since 1993. He created Matador Solutions because he understood firsthand how digital visibility transforms a law practice. Today, we help business lawyers across the country achieve the same success.
Testimonials From Law Firms Like Yours
“Right now at this point, I’m doing better than I ever was doing. I have 4, 5, 6 leads a day. It’s just crazy.” – Marty Martin, Esq.
“Matador Solutions has exceeded all expectations for what we expect from an SEO services partner. They are transparent, supportive, and highly knowledgeable with the everchanging digital marketing landscape. I highly recommend their services.” – Thomas Hurt
“We are exceptionally satisfied with the service we have received from Matador. We’ve partnered with them for over a decade and owe a great deal of our own success to their insight and forward-thinking approach to marketing.” – Chris Patterson, Esq.
Listen to Marty Martin, Esq. here:
Why Business Lawyers Need Specialized SEO
Business law SEO isn’t like marketing other legal services. Your clients are entrepreneurs, executives, and business owners thinking about growth, risk management, and protecting what they’ve built. The search landscape is crowded with accountants claiming to offer legal advice, online formation services, and general practitioners who don’t understand the nuances of your practice.
The competition comes from unexpected places. Business lawyers compete not just with each other, but with LegalZoom, Rocket Lawyer, accountants expanding their services, business consultants, and online document services. Your SEO needs to cut through this noise and demonstrate why working with an experienced business attorney matters for critical decisions.
The client sophistication varies dramatically. A first-time entrepreneur forming an LLC has completely different needs than a CEO negotiating a $50M acquisition. Your content strategy must address both the startup founder Googling “do I need an operating agreement” and the serial entrepreneur researching “representations and warranties insurance.”
Business law is deeply local and federal. Entity formation follows state law. Securities regulations are federal. Employment matters blend state and federal law. Tax considerations span multiple jurisdictions. Your content must address which laws apply where, demonstrating genuine expertise rather than generic national information.
Trust and credentials matter intensely. Business owners are making decisions that determine whether their companies succeed or fail. They hire attorneys they trust to understand both law and business. The American Bar Association Business Law Section represents over 30,000 business law professionals who meet rigorous standards, and clients increasingly look for these credibility markers when selecting counsel.
SEO delivers consistent lead flow. Once you’ve earned top rankings for “business lawyer [city]” and related searches, those leads keep coming without ongoing ad spend. And clients who find you through organic search often convert better because they’ve researched thoroughly, read your content, and already trust your expertise.
Our Business Lawyer SEO Strategy
Every business law market is different. Every firm has different specialties—some focus on startups and venture capital, others on middle-market M&A, some on franchise law or healthcare compliance. But our framework is proven—built on strategies that have generated thousands of consultations for business attorneys nationwide.
Comprehensive Website Audit and Strategy Development
We start every engagement with a complete technical and competitive audit. We need to understand what’s working, what’s broken, and where the opportunities are.
Technical foundation. Is your site fast? Does it work on mobile? Are there broken links, crawl errors, or indexing issues? Over 60% of business law searches happen on mobile devices—busy executives researching between meetings, entrepreneurs working late at night. If your site takes more than three seconds to load or doesn’t display properly, you’re losing high-value clients.
Content assessment. Are your practice area pages answering real questions? Does your LLC formation page explain operating agreement requirements? Does your M&A page explain letter of intent terms? Most business lawyer websites are full of legal jargon that makes perfect sense to attorneys and zero sense to business owners trying to solve actual problems.
Backlink analysis. Who’s linking to your site? We identify toxic links that need removal and opportunities to build strong, authoritative links from business organizations, industry publications, chambers of commerce, and professional associations.
Keyword research and competitive mapping. We dig deep into search volume, competition level, and commercial intent to identify the exact keywords that will bring qualified leads: “business lawyer [city],” “corporate attorney near me,” “startup lawyer [city],” “contract review attorney,” “LLC formation lawyer,” “business acquisition attorney,” “employment lawyer for businesses,” and dozens of long-tail searches like “do I need an operating agreement for my LLC” or “how much does it cost to sell a business.”
This audit produces a clear roadmap showing exactly where your website stands and the specific steps needed to dominate local business law searches.
On-Page SEO Optimization
We optimize title tags, meta descriptions, schema markup, internal linking strategy, and page speed—the technical foundations that ensure search engines can properly index and rank your content. Every page title matches what potential clients actually search for. Meta descriptions speak directly to someone facing a business legal issue. Strategic internal linking connects related services and guides visitors toward consultation requests.
Local SEO: Owning Your Geographic Market
For business lawyers, local SEO is critical. You’re competing for clients in your area who need an attorney licensed in their state and familiar with local business courts, formation requirements, and regulatory agencies.
Google Business Profile (GBP) optimization. We optimize every element of your Google Business Profile to maximize visibility in local search results and the coveted local 3-pack that appears above organic results. This includes accurate NAP consistency across all platforms, strategic business categories, complete service listings, professional photos showing your office and team, regular posts about business law developments, Q&A responses addressing common questions, and highlighting key attributes like free initial consultations or industry-specific expertise.
A well-optimized Google Business Profile puts you in the local 3-pack above organic results—prime real estate where business owners see your firm, reviews, phone number, and directions before they even scroll.
Local citations and directory listings. We build and manage citations across Justia, Avvo, FindLaw, Lawyers.com, Martindale-Hubbell, business law-specific directories, local chamber of commerce listings, Better Business Bureau, industry-specific directories, and local business associations. Consistent NAP information across these platforms signals authority to Google.
Location-specific landing pages. We create detailed, localized pages targeting searches like “business lawyer in [neighborhood]” with content specific to that community—local business court information, county clerk filing procedures, and coverage of nearby suburbs within your service area.
Review generation and management. Reviews are one of the strongest local ranking signals. We help you systematically request reviews from satisfied clients (ethically and compliantly), respond to feedback professionally, and showcase testimonials. Business clients who successfully closed deals or resolved disputes are typically happy to leave reviews when asked at the right moment.
GEO-targeted content strategy. Beyond your core service pages, we develop content that targets geographic variations and local search intent: “[State] LLC formation requirements,” “How to incorporate in [state],” “[City] business attorney fees,” “[State] non-compete agreement laws,” “[County] business license requirements,” and “Doing business in [state].” This geographic content helps you rank for location-specific searches and demonstrates you truly understand local business regulations.
Local link building. We pursue backlinks from local organizations that signal geographic relevance: local chambers of commerce, economic development agencies, startup incubators and accelerators, local business journals and publications, industry-specific trade associations, and local bar associations.
Content Marketing That Builds Trust and Rankings
Business law is about protecting value and enabling growth. Clients hire attorneys who understand both the legal frameworks and the business realities. Trust begins with content that demonstrates you get what they’re trying to accomplish.
Comprehensive practice area pages. Each core service deserves its own detailed page (1,500-2,500 words) addressing: who needs this service, common pitfalls, state-specific requirements, typical costs, and how to get started. Key services include:
- Business Formation & Structure – LLC vs. corporation decisions, IRS business structure considerations, operating agreements, bylaws, shareholder agreements
- Contract Drafting & Review – service agreements, vendor contracts, employment agreements, NDAs, non-competes
- Mergers & Acquisitions – letters of intent, due diligence, purchase agreements, asset vs. stock sales, earn-outs
- Commercial Real Estate – lease negotiations, purchase agreements, property development, zoning issues
- Employment Law for Businesses – hiring agreements, employee handbooks, classification issues, termination procedures
- Intellectual Property Protection – trademarks, copyrights, licensing agreements, IP audits
- Securities & Capital Raising – private placements, SEC compliance requirements, Regulation D offerings, SAFE notes, convertible notes
- Business Litigation & Disputes – contract disputes, shareholder conflicts, breach of fiduciary duty, partnership dissolutions
- Regulatory Compliance – industry-specific regulations, licensing requirements, compliance programs
Educational blog content. We create articles targeting high-intent searches: “LLC vs. Corporation: Which Is Right for Your Business?”, “What Should Be in an Operating Agreement?”, “How Much Does It Cost to Sell a Business?”, “Non-Compete Agreement Enforceability in [State],” “Common Mistakes in Business Contracts,” “When Do You Need a Shareholders Agreement?”, “How to Structure a Business Partnership,” “Employment Classification: Employee vs. Independent Contractor.”
Long-tail keyword targets. We capture valuable searches with lower competition but high intent: “startup lawyer for tech companies [city],” “business acquisition attorney [state],” “franchise attorney near me,” “healthcare compliance lawyer [city],” “commercial lease negotiation attorney.”
FAQ sections. These capture featured snippets and answer boxes. We structure FAQs answering: “How much does it cost to form an LLC?”, “Do I need a lawyer to start a business?”, “What’s the difference between an LLC and a corporation?”, “When do I need a business lawyer?”, “How much do business lawyers charge?”
State-specific content. Articles about laws and procedures specific to your state: “Starting a business in [state],” “[State] LLC annual filing requirements,” “[State] non-compete agreement laws,” “Business taxes in [state],” “[State] employment law for small businesses.”
Industry-specific content. Content targeting specific industries you serve: “Legal Requirements for Healthcare Startups,” “Restaurant Business Formation and Licensing,” “Construction Company Legal Compliance,” “E-commerce Business Legal Issues,” “Real Estate Investment Company Structure.”
Addressing the DIY competition. Content that educates about the risks of online formation services: “Why LegalZoom Isn’t Enough for Most Businesses,” “The Hidden Costs of DIY Business Formation,” “When Online Legal Services Put Your Business at Risk.” This content educates about genuine risks without attacking competitors.
Strategic Link Building
Backlinks remain one of Google’s most important ranking factors. We focus on building high-quality, relevant backlinks:
Legal directories and bar associations. Links from your state bar, local bar associations, the American Bar Association Business Law Section, and respected legal directories like Justia, Martindale-Hubbell, and Super Lawyers carry significant weight.
Business and entrepreneurship organizations. Links from local chambers of commerce, Small Business Administration resources, startup incubators and accelerators, entrepreneurship centers at local universities, and economic development agencies signal your connection to the business community.
Industry associations and publications. Links from industry-specific trade associations, local business journals, entrepreneurship blogs, and business publications demonstrate your expertise in serving specific sectors.
Guest articles and thought leadership. We secure opportunities for you to contribute to business publications, startup blogs, industry newsletters, and local business journals. Topics might include: “5 Legal Mistakes That Kill Startups,” “What Every Business Owner Should Know About Contracts,” “Navigating Business Disputes Without Destroying Relationships.”
Strategic partnerships and referral networks. We help you build digital connections with natural referral partners: accountants, business consultants, commercial real estate brokers, business brokers, and financial advisors.
Building a strong backlink profile takes time, but it’s one of the hardest things for competitors to replicate—creating a sustainable competitive advantage.
Transparent Reporting Focused on What Matters
At Matador Solutions, we measure what matters: new consultations and signed clients.
Every month, you receive a detailed report breaking down: calls (volume, source attribution, practice area inquiries), contact form submissions, live chat conversations, attribution to consultations and revenue, keyword rankings, organic traffic growth, local pack visibility, and review acquisition.
You’ll see traffic growth and ranking improvements, but we never lose sight of the ultimate goal: growing your practice and your revenue. Most firms see meaningful traction within 3-6 months, with competitive rankings typically taking 6-12 months—but the exact timeline varies based on your market, starting position, and competition.
Why Choose Matador Solutions for Your Business Law Firm
Plenty of marketing agencies claim they can help lawyers. Very few truly understand business law.
We only work with lawyers. Our entire team is focused on helping law firms grow. We understand the business of law—the economics of business law practices, the difference between a $2,500 contract review and a $250,000 M&A transaction, and the metrics that actually matter for building a sustainable practice.
We’re attorney-led. Wayne Cohen, Esq. built a top-tier personal injury law firm before creating Matador Solutions. He understands the business of law from the inside. When you talk to us, you’re talking to people who understand both the legal profession and digital marketing.
We measure consultations and cases, not just clicks. We’re obsessed with the metrics that impact your bottom line: consultation requests, signed clients, and revenue growth. We track which keywords and pages drive actual cases, not just traffic.
We’re completely transparent. You’ll always know exactly what we’re doing and why. No black-box strategies. Clear reporting, regular strategy calls, and honest conversations about what’s working.
We stay compliant. Our team includes practicing attorneys who review all content and strategies to ensure full compliance with attorney advertising rules in every state. We understand ethical advertising restrictions and bar association requirements.
We have a proven track record with business lawyers specifically. We understand the competitive landscape, the client acquisition economics, seasonal patterns in business law (tax season, year-end planning), and the specific keyword strategies that work for business law practices.
We understand client sophistication levels. Unlike personal injury or family law, business law clients range from first-time entrepreneurs to seasoned executives. Our content strategy addresses multiple sophistication levels—nurturing both ends of the spectrum toward consultation.
What to Look for in a Business Lawyer SEO Company
Not every marketing agency understands business law marketing. If you’re evaluating SEO partners, watch for:
Legal industry focus. You need a partner who knows bar association rules, understands business courts, and knows the difference between an LLC and a corporation—not someone who also markets plumbers and dentists.
Proven results in business law specifically. Ask for case studies with real numbers. How many more consultations? What types of cases? What was the ROI? Personal injury SEO is different from business law SEO—the competition, client psychology, and conversion strategies all vary.
Understanding of business law practice economics. Your SEO company should understand that business law has varying engagement sizes (from $1,500 formations to $500,000 M&A deals), that client lifetime value matters, and that referral relationships with accountants and advisors are critical. Without this understanding, they’ll measure the wrong metrics.
Lead tracking capabilities. Traffic and rankings matter, but consultations and signed clients matter more. Your SEO company should show you every call, form submission, and chat conversation they generate—and help you track which leads turn into paying clients.
Transparency about tactics and timelines. Anyone promising page-one rankings in 30 days is lying or using risky tactics that will get you penalized. Real SEO takes 3-6 months for meaningful results and 6-12 months for competitive keywords.
Ethical, white-hat practices. Shortcuts like buying links, keyword stuffing, or creating fake reviews will get you penalized by Google—and potentially in trouble with your state bar.
Experience with state-specific business law content. Business formation, employment law, and contract requirements vary by state. Your SEO partner needs to understand how to create content that addresses your state’s laws and procedures—not generic national content that doesn’t help anyone in your jurisdiction.
Understanding of E-E-A-T principles. Google’s algorithm increasingly prioritizes Experience, Expertise, Authoritativeness, and Trustworthiness—especially for legal and financial topics. Your SEO partner needs to understand how to build E-E-A-T signals through attorney credentials, published articles, case experience, and authoritative backlinks.
Knowledge of business law fundamentals. Your SEO company should understand entity types, basic contract principles, securities regulations, and employment classification issues. Without this knowledge, they’ll create generic content that doesn’t demonstrate your expertise or answer the real questions your potential clients are asking.
Frequently Asked Questions
How long does business lawyer SEO take to show results?
Most business attorneys see meaningful improvements within 3-6 months—increased traffic, better rankings for long-tail keywords, and more consultation requests. Page-one rankings for competitive terms like “business lawyer [major city]” typically take 6-12 months. Unlike paid ads, SEO results compound over time.
How much should I budget for business lawyer SEO?
Effective SEO typically requires $2,500-$5,000+ per month depending on market competitiveness, your starting position, and growth goals. Consider that many business lawyers spend $5,000-$15,000 monthly on Google Ads with nothing remaining when payments stop. SEO builds an asset—owned visibility that keeps generating leads without ongoing ad spend.
What’s the difference between business lawyer SEO and general law firm SEO?
Business lawyer SEO requires specific strategies: content addressing entity formation and growth decisions; detailed explanations of LLC vs. corporation choices; state-specific formation and compliance information; content for multiple sophistication levels (first-time entrepreneurs vs. serial founders); industry-specific expertise demonstration; and positioning against online formation services. Generic legal SEO misses these critical elements.
Do online reviews really matter for business attorney rankings?
Yes—enormously. Reviews are one of the strongest local ranking signals. Potential clients, making critical business decisions, rely heavily on reviews to find trustworthy attorneys. A steady stream of authentic, positive reviews improves both your rankings and conversion rates.
Can SEO replace networking and referral relationships?
SEO complements these relationships rather than replacing them. Successful business lawyers maintain referral relationships with accountants and advisors while using SEO to create a consistent, predictable lead source. SEO fills your calendar when referrals slow down and attracts clients you’d never reach through traditional networking—like first-time entrepreneurs who search online rather than asking for attorney recommendations.
Get Your Free Business Law Firm SEO Audit
Right now, someone in your city who needs a business attorney is searching online. Maybe they’re finally launching that business they’ve been planning. Maybe they just received a concerning contract. Maybe they’re ready to sell and need expert guidance.
The question is whether they’ll find you or your competitors.
Matador Solutions specializes in helping business and corporate attorneys dominate page one of Google. More visibility. More calls. More consultations. More clients.
Your free SEO audit includes:
- Comprehensive website technical analysis
- Current keyword ranking assessment for business law terms
- Competitive landscape evaluation for your market
- Backlink profile review and toxic link identification
- Content gap analysis across business law services
- Local SEO opportunity assessment (Google Business Profile, citations, reviews)
- Geographic targeting recommendations
- Clear, actionable roadmap for improvement
No cost. No obligation. Just a detailed analysis of your online presence and a clear roadmap to improve it.
Contact us today for your free SEO audit.
