Law Firm SEO Agency
In today’s legal world, it is critical to the success of any law firm – whether a small, boutique firm or a large multi-attorney corporation – to use all of the digital resources available to market to potential clients. Most firms understand that this means having a website and utilizing that website to provide information that will attract business to their offices. Another key digital resource that many law firms fail to utilize is social media marketing. The following is a brief overview of how social medial marketing can work for attorneys. For more detailed information, contact a law firm SEO agency.
Utilize the Appropriate Platforms
Social media has come a long way since the early days of Myspace. Today, there are a wide array of social media sites, with each one providing its own unique opportunities at marketing.
However, many businesses make the mistake of thinking their company should have a presence on every social media site. In order to determine which sites a company should be on, the type of business that company is should make that determination.
In the case of a law firm, a law firm SEO agency would likely discourage the firm to have a presence on sites like Snapchat and TikTok, yet strongly encourage the firm to have accounts on Facebook, Twitter, and LinkedIn.
Do I Need Other Marketing if I’m Using Social Media?
Another mistake some companies make is they think that by utilizing social media, they don’t have to utilize other content marketing tools. Content marketing and social media marketing are two different animals, but the benefit can be found in how they work together. A company creates content marketing (i.e. blog posts on their website) and uses its social media platforms to get that content out to the public and potential clients.
A law firm SEO agency can help you decide which of those content marketing tools can benefit your company, including blogging, press releases, email blasts to clients, Google Ads, and more.
Is Social Media Free?
While creating accounts on social media sites are free and it does not cost anything to post on your page, these platforms do offer paying options that can help get your account more attention. While these options are not required, they can be beneficial in attracting more of an audience to your page or account. For example, you can create ads on the platform that are directly targeted at certain demographics that you choose. You also have the option of paying to boost a post to ensure that the post is seen by more users than just posting organically.
Contact Our Office for More Information
If you would like to learn more about how a law firm SEO agency can help your law firm grow, contact Matador Solutions today.
SEO Optimization for Content
Search engine optimization is important for marketers, and this is true if you’re trying to market any kind of business but especially legal services. People who are looking for legal services are often going to click on the very first law blog that they see under search results, and the better you rank with SEO the better you will show up on search results.
So when we talk about SEO, it is very common to hear of things you can do to better rank with search engine optimization, but have you ever considered that there are other factors that can affect your blog search engine optimization aside from just keywords? Obviously, if you are here looking for a law firm SEO agency such as Matador Solutions, then you are trusting us enough to know what we’re doing. But that does not mean that you should not know exactly what we are taking into account when we write your content.
One of the things that are an indirect ranking factor for Google is your dwell time, and this is the length of time that somebody spends on a page on your blog. So from the second that somebody clicks in one of your blog pages, the timer starts ticking and when they exit the page, dwell time is counted. So from the moment, somebody goes on your blog page from the moment they exit that particular page is your dwell time.
This metric is an indirect indicator for search engine optimization because it is completely subjective, the algorithms that look at search engines and compile the best results for each search phrase, do not know your content strategy. So if your blog is focused on short form content that takes a minute or two to read, this would tell you whether people are spending more time than that minute or two reading on your blog and if they are it could also give you pertinent information about whether your readers want longer content or shorter content.
Something else you can do to help bring up your search engine optimization is to ensure that your website is mobile responsive. It is theorized that more than half of Google search traffic in the United States alone comes from mobile devices, which means that your blog needs to be viewable on a mobile device of any size. Furthermore, if you’ve optimized your blog content for mobile reading, it is going to be easy for your potential clients to read while on the go.
To ensure the stuff they are reading will not bore them with long walls of text, you may put pictures and other things to catch their eyes while they are reading and ensure that they spend a longer time on your site.
Obviously, a content agency is going to know how best to write content for both computer reading and mobile reading, and ensure that everything is search engine friendly.