Law Firm SEO Agency
In today’s legal world, it is critical to the success of any law firm – whether a small, boutique firm or a large multi-attorney corporation – to use all of the digital resources available to market to potential clients. Most firms understand that this means having a website and utilizing that website to provide information that will attract business to their offices. Another key digital resource that many law firms fail to utilize is social media marketing. The following is a brief overview of how social medial marketing can work for attorneys. For more detailed information, contact a law firm SEO agency.
Utilize the Appropriate Platforms
Social media has come a long way since the early days of Myspace. Today, there are a wide array of social media sites, with each one providing its own unique opportunities at marketing.
However, many businesses make the mistake of thinking their company should have a presence on every social media site. In order to determine which sites a company should be on, the type of business that company is should make that determination.
In the case of a law firm, a law firm SEO agency would likely discourage the firm to have a presence on sites like Snapchat and TikTok, yet strongly encourage the firm to have accounts on Facebook, Twitter, and LinkedIn.
Do I Need Other Marketing if I’m Using Social Media?
Another mistake some companies make is they think that by utilizing social media, they don’t have to utilize other content marketing tools. Content marketing and social media marketing are two different animals, but the benefit can be found in how they work together. A company creates content marketing (i.e. blog posts on their website) and uses its social media platforms to get that content out to the public and potential clients.
A law firm SEO agency can help you decide which of those content marketing tools can benefit your company, including blogging, press releases, email blasts to clients, Google Ads, and more.
Is Social Media Free?
While creating accounts on social media sites are free and it does not cost anything to post on your page, these platforms do offer paying options that can help get your account more attention. While these options are not required, they can be beneficial in attracting more of an audience to your page or account. For example, you can create ads on the platform that are directly targeted at certain demographics that you choose. You also have the option of paying to boost a post to ensure that the post is seen by more users than just posting organically.
Contact Our Office for More Information
If you would like to learn more about how a law firm SEO agency can help your law firm grow, contact Matador Solutions today.