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Powering successful law firms nationwide

Law Firm
Co-Op

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Powering successful law firms nationwide

Law Firm
Co-Op

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Powering successful law firms nationwide

Law Firm
Co-Op

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Law Firm Core Growth Toolkit

How We Grow Your Firm Every Month

I started the Co-Op because I, and other attorneys in my community, were fed up with the traditional marketing solutions out there. Today, we operate at the intersection of a thinking, CMO, and agency, helping 140+ firms use the internet to grow. I invite you to get in touch with our team and see if we can help today.

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Wayne Cohen
Free Marketing & Website Review

310-774-0082

We are selective in the firms we bring into the Co-Op, and only engage with firms that we are confident can become “Queen/King of the Hill.” That being said, please scan a sampling of our results below and get in touch for a free website evaluation today. If we are not able to work with you, we will at a minimum provide action items for you to improve your website internally.

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Our Story

Welcome to
Co-Op Section

Matador Solutions provides a “Co-Op” for digital marketing. Below is a brief description of the nature of the Matador Co-Op (“MC”), how it initially began, and some of the benefits of joining.

The Best Services

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Expert Designers

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    • WELCOME TO DIGITAL AGENCY
    • THE INTERSECTION OF TECHNOLOGY
    • BUSINESS, AND THE LAW
OUR Story

The "Why"

The digital marketing world can be very confusing for lawyers. There’s SEO (search engine optimization), SEM (search engine marketing), paid ads, Facebook, Instagram, etc. What works? What doesn’t work? With so much noise on the internet, and so many vendors offering contradictory information, it can be a daunting task to actually figure out what activities will make the phone work with getting new clients and customers in the door.

 

And so, against this backdrop, the MC was formed.

The History

Wayne Cohen, the founding partner of Cohen & Cohen, was raised as a kid in the 1970s. He caught the wave of personal computing, and as a teenager was passionate about building computers, and early stage coding. Fast forward to the 1990s. As the internet began to become mainstream, as a hobby, Wayne became fascinated with the rise of search engines, website development, and the like. Fast forward again to the mid-2000s, when the public began to find lawyers and health care practitioners on the internet, Cohen & Cohen began to see more and more new matters coming in the door from the internet. 

 

At that time, there was perhaps even more confusion about the digital marketing landscape than there is today. What is this thing called the internet? Will it really help me get new clients/patients? What will happen to traditional forms of advertising? Wayne would frequently be contacted by friends, extended family members, and colleagues asking the same basic question: “Hey, can you help me figure this out?” In the early days, Wayne would help out, simply because of his interest. But soon, that became too unwieldy of a task. Because so many of these inquiries came from Wayne’s closest circle, he faced a dilemma, which is best described in his words:

“I was getting overwhelmed by the number of requests I getting. People I knew from college, even high school, and close family, were asking me to do work. These were people I cared about deeply, and didn’t feel right charging, and making a profit off of. But, also, I wanted to help. Coming up with the MC idea solved those problems. We could share information, do the work essentially at cost, and it would be win/win.”

The MC exploded with new members. Even to this day, many members know Wayne personally, have his cell phone, and recognize the incredible benefits of the group. Many, many members have known Wayne for 20+ years, some 30+ years.

How Does It Work?

From 30,000 feet, there are 6 important points to understand about the MC:

Turnkey:

Matador handles all of the work within the MC in order to get sites to move up in rankings. Members gain information about the latest changes in the search engine algorithms, but they are not required to personally do any of the work.

Economies of Scale:

Matador handles the technical work of search engine optimization. But beyond that work, there are often further needs that arise such as content writing, paid search, phone answering, and more. In those situations, the we have often been able to negotiate group pricing and pass those savings to the member. If the MC ever receives a “referral fee” or “kickback,” then that amount is passed back to the member.

Shared Information:

Because of strict restrictions about members competing in the same geographical location, the MC is transparent about key information needed to get the phone to ring. This includes traffic data, cost per click, acquisition cost per new case/matter … and by sharing information across the large group, the data the MC has is accurate and clear.

No Long Term Agreements:

Unlike a traditional vendor, the MC does not require, or offer, long-term agreements. While the SEO game often takes between 6 and 12 months to yield results, we engage in 60-day bilateral agreements. In other words, we make it worth your while every single month.

Your Participation:

In many respects, the MC operates akin to a digital agency. However, it is imperative that we have a transparent relationship to understand if our work is working – to that end, we require your attendance on a monthly basis to review the results that are being generated by our efforts on your website.

Intellectual Property:

Member Firms retain 100% of the intellectual property generated by the MC for them. Unlike vendors like FindLaw, Justia, and Scorpion, you own your website, content, and all accounts (such as call tracking, call answering, etc.) created on your behalf.

Google’s Guidelines / Beta Testing

The MC closely watches all information put out by Google in webinars, tweets, and published on its site. Additionally, the MC is able to “beta test” different techniques consistent with Google’s guidelines to see how sites move under the algorithm. The MC always follows the best practices as set forth not only in the guidelines suggested by Google, but also by observing how things actually are functioning.

 

Not All Sites Are Eligible

Unfortunately, not all sites can be accepted into the MC. Sites must meet certain criteria in order to be considered. These include the strength of the site, the quality of the back links to the site, and more.

Over A 90% Member Retention Rate

Hear Why Our Members Love Working
With The Matador Co-Op

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What they say?

WE OPERATE AT THE INTERSECTION OF A THINKTANK, CMO, AND BEST-IN-CLASS DIGITAL AGENCY

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WHAT YOU CAN EXPECT WHEN JOINING

When joining the Co-Op, you can expect the following:
(1) Expert Team: our staff has been around the legal marketing world since its inception, and come from firms such as Morgan & Morgan. It’s our job to understand the nuances of your practice.
(2) Extreme Transparency: we don’t “hide the ball” on how we get your website to perform; while our team doing all the work, we keep you in the loop as much or as little as you’d like.
(3) Results: any internet marketing endeavor is only as good as the results it produces. Within the Co-Op, we center on what matters – rankings, phone calls, and ultimately, cases.

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WHAT YOU CAN EXPECT WHEN JOINING

When joining the Co-Op, you can expect the following:
(1) Expert Team: our staff has been around the legal marketing world since its inception, and come from firms such as Morgan & Morgan. It’s our job to understand the nuances of your practice.
(2) Extreme Transparency: we don’t “hide the ball” on how we get your website to perform; while our team doing all the work, we keep you in the loop as much or as little as you’d like.
(3) Results: any internet marketing endeavor is only as good as the results it produces. Within the Co-Op, we center on what matters – rankings, phone calls, and ultimately, cases.

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