The key to a successful website is its ranking on Google and other search engines used to find information that your website provides. Typically, the higher the ranking of the website, the more successful the entity behind it. This is accomplished by incorporating a Search Engine Optimization (SEO) strategy that will result in that high standing. SEO is especially critical when there are a large number of competitors located in the same geo area. The following is a brief explanation of some of the SEO steps you should take. For more detailed SEO solutions for law firms, contact Matador Solutions.
Websites should not only provide content that users are interested in, but that content must also be SEO-friendly. Remember, no matter how good your content is, it won’t do any good if no one is seeing it. Some of the ways that our digital marketing company accomplishes this includes the following:
- Keywords: Determine your keywords before writing your content. Think about the steps you take when you’re looking for information on the internet. Most people choose “keywords” to conduct their search. Those are the words you want to have in your content. The secret is determining what those keywords should be. Google helps take the guesswork out with the Google Keyword Planner. This tool can help you see which keywords are the most popular, how many times they show up in searches, as well as get other keyword ideas that you may not have thought of. If you already have a set of keywords that you use on a regular basis, Google Keyword Planner can also provide the metrics for those keywords.
- Target Keywords: SEO solutions for law firms don’t mean inserting your keyword multiple times in a single blog post or another web page. This will actually have the opposite effect – not only will it prevent you from publishing high-quality content, but it will also hamper an increase in the rankings.
- Don’t Forget Internal Links: Too often, website owners fail to use links from other pages on their site when publishing a new page. For example, if you are a personal injury law firm and you are publishing a blog post about car accident injuries, you want to make sure you post links to that practice section of your website. You also want to make sure you have a link to your contact page so the user reading the blog post doesn’t have to search your site to find out how to contact you. The more linking you do, resulting in more time users stay on your site, the higher in the rankings your website will climb.
SEO performance is an ongoing process and one that is constantly changing. What works one day can totally change when Google changes algorithms – which they do often. You need a digital marketing company that provides not only SEO solutions for law firms but one that stays current on any changes that can affect your success. Contact our office today and find out about all the services we provide.