Law Firm SEOHave you ever noticed that every URL has the letters “HTTP” or “HTTPS” in front of it? You may not have even paid attention to those letters, but they can play a significant role in your law firm SEO and Google rankings. The following is a brief explanation of how these protocols work. For more detailed information and to discover how to improve your website’s rankings, contact Matador Solutions today.


HTTP is an acronym for HyperText Transfer Protocol. It is the way our computer systems communicate over the internet to web servers, sending HTTP requests, and receiving HTTP responses.

While HTTP and HTTPS do basically the same thing, there is one critical difference and that is security. The S in HTTPS stands for the security of a website. HTTPS creates an encrypted link between the browser and the web server. This can be done in two ways, either through a Secure Socket Layer (SSL) or through a Transport Layer Security (TLS), which is the new version of SSL. This is done by using a digital certificate, also referred to as an SSL certificate.

The SSL certificate provides the following:

  • Higher Google ranking: When a URL does not have an SSL certificate, Google shows the “not secure” icon, which can have a negative impact on your law firm SEO.
  • Improves the speed: By encrypting and reducing the size of data being transmitted, the speed of that transmission is much faster.
  • Integrity of data: Even if hackers should somehow manage to intercept the data being communicated, the encryption prohibits them from reading or modifying it.
  • Secure communication: All communication takes place over an encrypted link, protecting the information that is being passed between the browser and the server.
  • Security and privacy: Hackers are unable to listen to the communication being passed.

Move to Eliminate HTTP

Because of the high risk of having your data compromised if there is no protection from an SSL certificate, in 2018, Google began the not secure labeling on all sites that were only HTTP, letting users know that by going on that site, there was a potential danger of being hacked.

In addition to the Google warning, there is also the potential invasion of privacy from the consumer’s own internet provider. Providers are allowed to look at a consumer’s web browsing history and sell that information to advertisers. But when browsing HTTPS sites seriously limits the amount of data that an internet provider can see. They can see a consumer has visited a website, but they cannot see which pages of that site were browsed.

Let Our Company Help

If you would like to learn more about HTTPS, SSL certificates, and how your law firm SEO may be affected, contact Matador Solutions today. Our digital marketing agency provides a myriad of services, including search engine optimization, email marketing, pay per click, and more.