If you have a personal injury law firm that is not getting into the top spots on Google searches for PI lawyers in your area, an SEO company that specializes in SEO for personal injury lawyers may be exactly what you need to boost your rankings.
Marketing for Lawyers in the Digital Age
In today’s digital age, marketing companies have changed dramatically from just a few decades ago of focusing on print, radio, and television advertisements to expose their clients to potential consumers. While these modes of advertising are still relevant today, more and more businesses are realizing the need to be able to market their brand not just so that potential clients recognize it but even more so, that Google and other search engines recognize it and “think” your website is better than other law firms’ websites. This is one of the many reasons that SEO is so important for personal injury lawyers and law firms. When your law firm is at the top of search engine rankings, you can get the attention and clients you need to gain an edge over your competition.
Google and SEO
If you think about it, when was the last time that you looked at the second or third page of Google results when you were looking for a product, service or information of a particular type? If you are like many Americans who use the internet on a daily basis, you do not typically do this and are likely to only look at the top four or five hits (on the first page) that Google has provided you. Because of this, most businesses need SEO or search engine optimization. The large number of personal injury law firms in the United States means the personal injury lawyers need SEO for PI lawyers just as much, if not more than other kinds of businesses that have an internet presence.
How SEO Helps Personal Injury Lawyers and Law Firms
SEO can make your firm show up better on search engines which means that potential clients can find you more easily than they can find your competitors. The following are just a few of the benefits that can come with good SEO for personal injury lawyers:
- Better Brand Recognition If your firm’s name and website is one of the first that a potential client sees before they see your competitors, this can be a moment of brand awareness and recognition that can really pay off when potential clients start comparing firms and reaching out for case consultations and questions, etc.
- Lower Marketing Costs The costs of most SEO programs are significantly lower than more traditional marketing campaigns. One reason is that people who are searching for personal injury lawyers are already interested in your services, it’s just a matter of getting them in your digital door (i..e. your website) to see the benefits of having you represent them rather than one of your competitors.
- High ROI The lower costs of SEO means that it is easier to earn a positive return on investment for your marketing budget. When SEO is done right, the end result is higher revenue for lower costs, and less time that you need to spend chasing down leads.
- Target Potential Clients It’s important to know your strengths as a lawyer. SEO can help to target the clients that you are best suited to represent and who you will more likely be able to successfully defend their rights.
If you are one of many smart personal injury lawyers looking for a cost-efficient way to get you the clients that you want, SEO may be for you. Contact the experienced team at Matador Solutions. We work with individual lawyers as well as larger firms and have plans to meet the different needs for different kinds of firms, and to fit their individual budgets and time constraints.
If you are looking for SEO for personal injury lawyers from a small company with big services that is experienced with successfully helping PI lawyers across the country improve their SEO, contact Matador Solutions for a free consultation and evaluation.