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Search Engine Optimization For Orthodontists

Search Engine Optimization For Orthodontists

Are Digital Marketing and SEO Important for Orthodontists?

With an increasing number of people seeking orthodontic help and an increasing number of people going into the field of orthodontics, the importance of digital marketing and SEO for orthodontists is also increasing. To find out how Matador Solutions can help you to get new clients, contact us today for a free consultation.

SEO stands for search engine optimization. It is the practice of increasing the quantity and quality of traffic to a website.

Matador Solutions has developed SEO strategies for orthodontists to try to help their practices rank high on the results for what a person has searched. In very basic terms, it is good to be on the first page of a search engine’s results because lots of people do not bother looking at the second or third, etc., pages. As well, people typically tend to click on the links that are higher up on the page as in, the first five or so results they see before they have to scroll to see more.

Call us today to find out how we may be able to improve your search engine optimization.

Braces and the Internet are alike in the sense that the technologies for both of them are constantly being improved to make the lives of people who use them better.

30 years ago, getting braces almost always meant having metal cemented onto your teeth. Braces no longer mean a mouth full of metal and clunky apparatus, nor is the primary audience they are marketed to, mainly to teenagers and their parents. Invisible and other kinds of less noticeable corrective devices are popular amongst people of all ages.

Matador Solutions has developed digital marketing skills and SEO for orthodontists to help ensure that your skills and reputation as one of your areas better orthodontists, get recognized.

Marketing for orthodontists in today’s digital age has also changed. While many people still see conventional forms of advertising, traditional methods of advertising and word of mouth are no longer the primary ways people look for an orthodontist. There are many search engines out there, with Google being one of the most popular and well known ones. When people use Google to look for a good orthodontist, Google is not necessarily going to bring up the most popular or reputable or experienced or most educated orthodontists. Google is looking for the content and quality of the orthodontists’ websites.

We can help to design and build you a website from scratch or we can work with you to make improvements to your existing site. We can monitor your website to make sure that it continues to function and to be user-friendly even with the constantly changing devices and platforms that people use to search the Internet. We can help you so that Google recognizes your website for its content and quality and continues to bring you the traffic you want.

To find out how our digital marketing and SEO for orthodontists can help potential clients see your practice on Google before they see other orthodontists in your area, contact Matador Solutions today.

SEO for your Orthodontic Practice

SEO has become what is considered to be a lifeline of online marketing.

The practice of search engine optimization, also known as SEO, has become an essential tool utilized by businesses of all shapes and sizes to convert real people into clients. The internet is the dominant platform for consumers to research and find services and goods that they need. 

This being said, the presence of your business online greatly influences consumer perception. It is incredibly important for your website to be properly optimized so that when people search for your goods and services online you show up.

At Matador Solutions we can not only design and create a website that caters to search engine algorithms, but is also optimized to convert real people into business.

Content Development

It’s important for your content to target keywords relevant to the goods and services you provide. The process of content development involves researching, writing, gathering, organizing, and editing information for publication. 

By targeting keywords relevant to your orthodontic practice, optimized content on your website will help you get more clients who are searching the internet for the services you provide. The process of content development involves researching, writing, gathering, organizing, and editing information for publication. By developing content that targets people searching for the best orthodontist in a specific area or region, optimized content improves the chances that they will contact your practice and potentially become a patient.

Code Optimization

The HTML code of each page should be optimized to tell search engine crawlers about your goods and services. By optimizing the HTML code of each page on your orthodontics website we can help improve where you rank in web searches. When search engines rank your page higher, there is a higher chance that those searching for your services will visit your webpage, and potentially be converted into business for your practice.

Link Building

Getting links from other relevant websites tells search engines that you’re a good resource.

Also referred to as “backlinking”, link building is an SEO practice that has the central goal of improving visibility in search engine rankings. By constructing hyperlinks that exist in other relevant websites that link back to your website, search engines will consider your site as a relevant resource for those browsing the internet for your services.

Content Quality and Search Ranking

Most search engines evaluate specific “quality” of content on a website as the main factor that determines where it will be ranked in web searches. The first websites that are shown in web searches are at the top because of relevance to the searched keywords and the quality of the content on each relevant page. Regardless of the popularity, positive reviews, or customer satisfaction ratings – content that possesses specific levels of quality and relevance will be the main factor that is evaluated when determining where it appears in search rankings.

How Do Google Search Algorithms Impact SEO?

It is no secret that when it comes to SEO for orthodontist practices – or any other type of business – Google is always tweaking its search algorithms. This means that you have to constantly be on top of these changes and how they affect where your website will show up in a potential patient’s search. Having an SEO company like Matador Solutions that is laser-focused on any changes that could affect SEO is critical to the success of your practice.

The Google Search

The majority of people who search online for information use Google as their search engine. Whenever Google makes changes to the way these search results show up, it can have a detrimental effect on where a website shows up in the search. If your Orthodontist practice SEO is not adjusted when Google makes changes, there is a strong possibility that your website will be pushed down further in the algorithm – so far down that potential patients never even see it.

Update to Page Experience

This update was one of the most impactful recent changes that Google has made. This change actually focuses on the type of experience a potential patient has when they look at a website. There are certain factors that are included in what is called “core web vitals.” These factors measure the following:

  • How fast a website’s pages load
  • How fast the website responds when a user clicks on a link or engages in some other type of interaction with the site
  • How stable the visual aspects of the website are

Other factors that Google is now looking at when a search is conducted is if there are any irritating pop-ups that could interfere with the user’s experience, how easy the website is to use on a mobile device, and whether the website is a secure one.

Update to Link Spam

Over the past several years, Google has been actively targeting what is referred to as link spam. Link spam are links between websites that are included as a way to increase the website’s ranking in searches. Instead of benefitting from this type of linking, if Google discovers it, the website will actually be penalized for it.


MUM – which stands for Multitask Unified Model – has been incorporated into Google’s search algorithms. Google says it uses this form of artificial intelligence (AI) in order to gain a better understanding of what users are searching for. According to the company, MUM is 1,000 times more powerful than BERT – Bidirectional Encoder Representations from Transformers – its prior AI technique.

MUM enables Google to incorporate visual searches, understand misspelled words that may be in a search, and provide translated search results (in multiple languages). The technique can also refine a search topic in order to provide subtopics to the person who is doing the searching.

Other Algorithm Updates

In order to obtain the most positive results for your orthodontist SEO, there are other updates that need to be considered. YMYL – your money or your life – is a website category that Google uses for sites that provide information, services, etc., on users’ finances or their quality of life. E-A-T – expertise, authority, and trustworthiness – is another factor that Google uses when classifying a website and deciding if that website meets Google’s standards.

Contact Matador Solutions to learn more about how SEO for orthodontist practices can help turn people who are searching the internet into clients.




    Client Review

    "I just have to say, this Company really knows what their talking about! They are helpful, easy going and not pushy at all. I appreciate their straight-forwardness and giving advice even before you do business with them. This is the kind of company you want to hire! Integrity is really important in this line of work! Thank you!!!"
    Alexander O'Keeffe
    Client Review

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