Online Marketing for Law Firms

Online Marketing for Lawyers

Online marketing for law firms is one of the essential factors firms growing their business must consider. Today- the internet offers a wealth of knowledge and resources for prospective clients. When a person or business needs professional legal services, they are likely to start with word-of-mouth references and conduct basic internet research. Online visibility for lawyers is critical to ensuring that you can grow your clientele and, ultimately, your business. Matador Solutions can manage your digital marketing, build your brand and increase online visibility. Our team knows that you will want to dedicate your time to running a successful practice by offering the representation your clients rely on. When Matador Solutions manages your online presence, you can access the benefits of digital marketing without being required to commit the time and energy it takes to do so. 

Understanding Digital Marketing

Online digital technologies are critical to ensuring the sustainability and growth of a business. No longer is simply hanging your shingle in front of the office an effective marketing strategy. Without digital marketing, law firms could see many opportunities pass them by. People today want convenience, and the internet offers that. Prospective clients will likely turn to some form of technology when searching for legal services. Increasing online presence is critical to engaging this potential client base. Digital marketing is a way of showing your capabilities online through a variety of outlets. When law firms engage in online marketing, there are several options available for connecting with their current and prospective client base, for example:

• Social Media Marketing
• Pay per Click (PPC)
• Search Engine Optimization (SEO)
• Email Marketing
• Content Marketing
• +More
  
  

Your law firm is a business that you have poured your time and energy into. Part of its’ continued success will require taking advantage of the benefits online marketing has to offer. Having an online presence is key to building your credibility, growing your reputation, and reaching your business objectives. 

Save Time

When a prospective client needs legal services, chances are they don’t want to spend a significant amount of time searching for a lawyer that they can trust with the proper credentials. Our team can grow your presence by ensuring that your law firm’s capabilities are available online. Many prospective clients want to know: 

• The Types of Cases Handled
• Professional Credentials
• An Understanding of What to Expect
• Answers Surrounding the Legal Process
• Costs Associated with Hiring a Lawyer
  
  

While this is critical information, most legal professionals are unsure where to start growing their online presence. Our team of skilled professionals can help develop a marketing strategy and increase your online visibility so that you can focus on what matters, providing the best possible representation to your clients. 

When you engage with Matador Solutions, you will receive over 30 years of experience to help you grow your business. It’s not uncommon for prospective clients to turn to using online search engines as a means of gaining the answers to their legal questions. With digital marketing, you can build exposure and grow your clientele. If you are a law firm considering online marketing and would like to learn more- schedule a complimentary consultation to discover our unique capabilities. 

Increase Conversion Rates

Your website’s conversion rates will improve when you have a strategy designed specifically to enhance online marketing for law firms; that is what Matador Solutions provides. Each industry has its unique jargon and niches within the general discipline. Effective online marketing translates that information into messages that potential clients can understand and buy into. 

Delivering consistent branding is a crucial aspect to having a successful web presence. Law firms specialize in areas of law that some people need while others do not. That limits your clientele pool; moreover, it is not enough for individuals to need your legal services. They also need to learn about the services you offer, accept that they are better off by hiring your services rather than another law firm’s, then follow through on that notion by converting themselves into a client on your website. Developing a brand strategy ensures consistent content that clearly communicates to your website visitors why they should choose you. Not only do we offer services that contribute to your web domain’s SEO, but we also create content that human readers find compelling. 

Lawyers are effective persuaders. Content marketing plans are a digital medium that persuades your website visitors to read about your effectiveness. It works because it utilizes search engine crawlers, which match potential clients with specific pages on your website that are written to convert those potential clients into paying clients. The more traffic you receive to your site, the greater the likelihood you will receive more clients who not only found you on the internet, but also know why they have chosen you because of the content they read on your website. That is the power of online marketing for law firms. 

Marketing Analytics

To ensure you are increasing your conversion rates, we frequently review the performance of your web pages and website as a whole by looking at marketing analytics. Marketing analytics give us data that allow us to gain insight into what is working and what needs more improvements. For a sample, here are 10 common metrics tracked: 

• Page loading speeds
• Referring source of visitor
• Unique monthly site visits
• Cost per lead (CPL)
• Cost per acquisition (CPA)
• Customer lifetime value (CLV)
• Return on advertising spent (ROAS) 
• Net promoter score (NPS)
• Bounce rate
• Keyword ranking
  
  

Gathering these data is one thing, understanding them is another, and knowing how to enhance them is even more challenging. By optimizing the above metrics (and so many more!), you give yourself a better chance at improving your domain and brand authority, which will result in increased profits for your firm. 

Our team is experienced and skilled at both determining which marketing analytic metrics are most important for your site and creating a strategy to improve those metrics. By setting benchmarks, we track your progress, then we check in to make sure that progression is occurring. We will then target other important metrics to further enhance your site’s optimization. Using this method, we have helped increase conversion rates for law firms all over the country! To start experiencing the benefits of online marketing for law firms like yours, contact Matador Solutions today.