If you want your business to rank well in local organic search results, it is critical that you have NAP SEO as a part of your digital marketing strategy.
NAP, SEO & You
NAP stands for Name, Address, Phone Number and it is important in the world of SEO (search engine optimization) and digital marketing because search engines such as Google take this data into account when determining which companies it is going to show for geo-targeted searches.
If you are interested in how you can use your NAP to boost your local search rankings, contact Matador Solutions, a team of highly experienced SEO professionals who know their NAP and other important trends in Google’s and other search engines.
People who themselves rank high in the world of local SEO experts believe that Google and other search engines cross-reference your NAP information across a variety of websites in order to validate that yours is a legitimate business i.e. not a “shell” for one that is fabricated for SEO purposes. NAP is important in this respect because it is more likely that a fake business does not have a physical address or phone number that is consistent with its NAP information on local directories and on consumer rating sites such as Yelp.
Why NAP is important for Local SEO
Google values accurate information for its users. This is why your NAP needs to be correct and consistent when you are optimizing your website and online presence.
Local SEO is optimizing your website for local searches with a geographic proximity, for example “parks near me” or “parks near X neighborhood”. Local search allows users to find what they are looking for because it uses special search engines that submit a geographically constrained query against a database of local businesses.
It is crucial for local SEO to have the correct NAP for all your business’s listings because Google scans all these listings when searching for information about your business. It is then stored in order to be able to determe your ranking for when a potential customer query looks for the kind of business or service you offer in a particular geographical area.
Part of Google’s analysis of your website is to determine whether it is of high quality with complete consistency in all of your listings. When your listings all say the same thing, Google values this and can display your contact information to potential customers with confidence. When Google can display your website with confidence, for you, this means that your rankings will be higher than competitors whose websites Google does not have enough confidence about or see enough value in them.
If you do not already have an experienced team of SEO aficionados making sure that your website is keeping up with Google’s latest trends and applying strategies to make sure that all your NAP and other important information is in place, while also providing a user friendly service, you are probably going to left behind by your competition that does have these things in place.
For a highly rated team of experienced NAP and all things SEO aficionados, contact Matador Solutions today.
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