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When it comes to local service ads there is a massive amount of information out there. What are they and why are they important for you and your business though? What are these things and how can they help? Also, how do you get that green checkmark by your name? That is where Matador‌ ‌Solutions,‌ ‌LLC‌‌ comes in. The team has the no how and skill to help you learn about these types of ads and what they can do for your growing business. 

What Are Local Service Ads?

These ads are different in the fact that they are pay per lead and not click. This means that when you bid on per lead basis you aren’t paying for clicks that don’t turn into anything. Which if your company takes phone calls then this is going to be the best step for you. 

Not only that but these ads serve through normal search engine result pages or SERPs on mobile, desktop, tablet, and voice searches. No matter what device someone is on they can find your company at the top of the list. 

A unique feature is these ads rank on positive reviews and the proximity to the searcher. The better reviews the more likely you’ll be at the top of the list if you are in that searcher’s area. 

The last factor to these ads is becoming Google Guaranteed. This means background checks, licenses, and insurance must all be up to date and in good standing. The green checkmark means you’ve done all of that and are a trusted source. 

Why are LSAs Necessary? 

Overall they are much cheaper than the traditional click to call ads you see. You’re only going to be paying for calls that last at least two minutes. If they don’t. Then you don’t have to worry about it. 

Overall the best part is the more positive reviews your clients leave the better for you. This ranking factor that shows reviews keeps the playing field level for small and large companies to be on the same page. There is no big guy on top preventing the smaller ones from being seen. 

What to Know Before Starting With LSAs

Local service ads work off of proximity to the user as well as reviews. If the user isn’t in your area then you most likely won’t be seen. The same goes for reviews. If you don’t have good reviews then you won’t make it to the top of the list. 

Depending on your industry you may have to have your whole team go through background checks. 

The most important part is to respond to leads and reviews in a timely manner. Matador Solutions can help you learn how to use LSAs to the full advantage and how to get the most ouf of them. The advice is still the same, always respond in a timely manner as it shows that you as a company care for your customers. A positive start is often going to lead to a positive ending. 

If you are looking into local service ads but aren’t sure where to start, then contact Matador‌ ‌Solutions,‌ ‌LLC‌‌ today to find out how you can use this tool.

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