Local SEO

Local SEO marketing or local search optimization is the process of optimizing your owned properties to generate traffic from location based searching. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores. In search engines, there are three primary types of non-paid local results (localized organic, pack/carousel, and maps) for both mobile and desktop searchers. It’s important to target these 3 areas with your digital marketing campaign, as more and more users are searching with localized intent!