# SEO for Lawyers - Matador Solutions > New Cases, Delivered. Matador is the premier choice for legal marketing. We have generated over $1 Billion in case value for law firms through Google > We are the team powering over 150 successful law firms nationwide. The digital marketing world can be very confusing – there’s SEO (search engine optimization), paid SEM (search engine marketing), paid social, Facebook, Instagram, LinkedIn, etc. What works? What doesn’t work? With so much noise on the internet, and so many vendors offering contradictory information, it can be a daunting task to actually figure out what activities will make the phone ring. We invest thousands of hours and millions of dollars in answering that question. ## Pages - [GEO for Lawyers](https://www.matadorsolutions.net/geo-for-lawyers/) - [Houston Lawyer SEO Company](https://www.matadorsolutions.net/houston-lawyer-seo-company/) - [Seattle Lawyer SEO Company](https://www.matadorsolutions.net/seattle-lawyer-seo-company/) - [NYC Lawyer SEO Company](https://www.matadorsolutions.net/nyc-lawyer-seo-company/) - [Florida Lawyer SEO Company](https://www.matadorsolutions.net/florida-lawyer-seo-company/) - [Immigration Lawyer SEO](https://www.matadorsolutions.net/immigration-lawyer-seo/) - [Vendor Partner Ecosystem](https://www.matadorsolutions.net/co-op-vendor-ecosystem/) - [AI vs. Automation: What Law Firms Should Use and When](https://www.matadorsolutions.net/ai-vs-automation-what-law-firms-should-use-and-when/) - [Employment Lawyer SEO](https://www.matadorsolutions.net/employment-lawyer-seo/) - [San Francisco Lawyer SEO Company](https://www.matadorsolutions.net/san-francisco-lawyer-seo-company/) - [Chicago Lawyer SEO Company](https://www.matadorsolutions.net/chicago-lawyer-seo-company/) - [Los Angeles Lawyer SEO Company](https://www.matadorsolutions.net/los-angeles-lawyer-seo-company/) - [Austin Lawyer SEO Company](https://www.matadorsolutions.net/austin-lawyer-seo-company/) - [Flora Templeton Stuart Lawyer](https://www.matadorsolutions.net/flora-templeton-stuart/) - [Ultimate Guide SEO for Personal Injury Lawyers - 2026 Update](https://www.matadorsolutions.net/seo-for-personal-injury-lawyers-complete-guide/) - [Turnkey Attorney Marketing](https://www.matadorsolutions.net/turnkey-attorney-marketing/) - [Bankruptcy Lawyer SEO](https://www.matadorsolutions.net/bankruptcy-lawyer-seo/) - [Estate Planning Lawyer SEO](https://www.matadorsolutions.net/estate-planning-lawyer-seo/) - [Google Screened For Lawyers](https://www.matadorsolutions.net/google-screened-for-lawyers/) - [Local Service Ads For Lawyers](https://www.matadorsolutions.net/local-service-ads-for-lawyers/) - [Law Firm Digital Marketing Company](https://www.matadorsolutions.net/law-firm-digital-marketing-company/) - [Divorce Lawyer SEO: How Family Law Firms Dominate Local Search](https://www.matadorsolutions.net/divorce-lawyer-seo/) - [SEO Company For Lawyers](https://www.matadorsolutions.net/seo-company-for-lawyers/) - [Criminal Defense Lawyer SEO Company](https://www.matadorsolutions.net/criminal-defense-lawyer-seo/) - [Personal Injury Lawyer SEO](https://www.matadorsolutions.net/personal-injury-lawyer-seo/) - [Business Lawyer SEO](https://www.matadorsolutions.net/business-lawyer-seo/) - [Car Accident Lawyer Los Angeles CA](https://www.matadorsolutions.net/car-accident-lawyer-los-angeles-ca/) - [Car Accident Lawyer Venice CA](https://www.matadorsolutions.net/car-accident-lawyer-venice-ca/) - [Car Accident Lawyer Santa Monica CA](https://www.matadorsolutions.net/car-accident-lawyer-santa-monica-ca/) - [Sitemap](https://www.matadorsolutions.net/sitemap/) - [Michelle Righter](https://www.matadorsolutions.net/meet-the-team/michelle-righter/) - [Ryan Hernan](https://www.matadorsolutions.net/meet-the-team/ryan-hernan/) - [Medical Malpractice Lawyer SEO Company](https://www.matadorsolutions.net/medical-malpractice-lawyer-seo-company/) - [Intake](https://www.matadorsolutions.net/intake/) - [Social Media Marketing](https://www.matadorsolutions.net/social-media-marketing/) - [Podcasting](https://www.matadorsolutions.net/podcasting/) - [Accelerator](https://www.matadorsolutions.net/accelerator/) - [Website Development](https://www.matadorsolutions.net/website-development/) - [Local Services Ads](https://www.matadorsolutions.net/local-services-ads/) - [Valentine Moura](https://www.matadorsolutions.net/meet-the-team/valentine-moura/) - [Sara Katayama](https://www.matadorsolutions.net/meet-the-team/sara/) - [Greyson Elmes](https://www.matadorsolutions.net/meet-the-team/greyson-elmes/) - [PJ](https://www.matadorsolutions.net/meet-the-team/pj-shirzadi/) - [William Thao](https://www.matadorsolutions.net/meet-the-team/william-thao/) - [Emily Pierce](https://www.matadorsolutions.net/meet-the-team/emily-pierce/) - [Ashley Bryant](https://www.matadorsolutions.net/meet-the-team/ashley-bryant/) - [Krysta Jeffrey](https://www.matadorsolutions.net/meet-the-team/krysta-jeffrey/) - [Matt](https://www.matadorsolutions.net/meet-the-team/matt/) - [Greer Stanley](https://www.matadorsolutions.net/meet-the-team/greer-stanley/) - [Mark Eco](https://www.matadorsolutions.net/meet-the-team/mark-eco/) - [Colin Smith](https://www.matadorsolutions.net/meet-the-team/colin-smith/) - [Bruce Kreutzer](https://www.matadorsolutions.net/meet-the-team/bruce-kreutzer/) - [David Alexander](https://www.matadorsolutions.net/meet-the-team/david-alexander/) - [Law Firm SEO](https://www.matadorsolutions.net/seo/) - [Case Studies](https://www.matadorsolutions.net/case-studies/) - [Kristin Gazallo](https://www.matadorsolutions.net/meet-the-team/kristin-gazallo/) - [Ferdinand Mateo](https://www.matadorsolutions.net/meet-the-team/ferdinand-mateo/) - [Ariane Promisel](https://www.matadorsolutions.net/meet-the-team/ariane-promisel/) - [Testimonials](https://www.matadorsolutions.net/testimonials/) - [Contact](https://www.matadorsolutions.net/contact/) - [Meet the Team](https://www.matadorsolutions.net/meet-the-team/) - [Blog](https://www.matadorsolutions.net/blog/) - [About Us](https://www.matadorsolutions.net/about-us/) - [Marketing Solutions](https://www.matadorsolutions.net/marketing-solutions/) - [Legal SEO Marketing Services](https://www.matadorsolutions.net/) - [Evonne Kyd](https://www.matadorsolutions.net/meet-the-team/evonne-kyd/) - [Nick Cohen, Esq.](https://www.matadorsolutions.net/meet-the-team/nick-cohen/) - [Wayne Cohen, Esq.](https://www.matadorsolutions.net/meet-the-team/wayne-cohen-esq/) - [Privacy Policy](https://www.matadorsolutions.net/privacy-policy/) ## Posts - [How AI Discovers Your Law Firm: An In-Depth Look at AI Search](https://www.matadorsolutions.net/how-ai-learns-about-your-law-firm/) - [Hidden Technical SEO Issues That Are Killing Your Law Firm's Rankings](https://www.matadorsolutions.net/hidden-technical-seo-issues-that-are-killing-your-law-firms-rankings/) - [Keyword Gap Analysis For Lawyers](https://www.matadorsolutions.net/keyword-gap-analysis-for-lawyers/) - [Best Estate Planning SEO Keywords to Target in 2026](https://www.matadorsolutions.net/top-estate-planning-keywords-for-seo-in-2026/) - [Personal Injury Lawyer SEO Keywords: How to Attract High-Value Cases in 2026](https://www.matadorsolutions.net/best-personal-injury-lawyer-keywords/) - [LSI Keywords for Lawyers: Using Semantic Search to Rank Without Keyword Stuffing](https://www.matadorsolutions.net/lsi-keywords-for-lawyers-using-semantic-search-to-rank-without-keyword-stuffing/) - [Robinson & Hadeed](https://www.matadorsolutions.net/case-studies/robinson-hadeed/) - [The Hidden Technical SEO Issues Killing Your Law Firm's Rankings](https://www.matadorsolutions.net/the-hidden-technical-seo-issues-killing-your-law-firms-rankings/) - [Voice Search Optimization for Lawyers: Capturing 'Near Me' and Conversational Queries](https://www.matadorsolutions.net/voice-search-optimization-for-lawyers-capturing-near-me-and-conversational-queries/) - [Estate Planning Keyword Strategy: Why 'Cheap Will' Searches Don't Pay the Bills](https://www.matadorsolutions.net/estate-planning-keyword-strategy-why-cheap-will-searches-dont-pay-the-bills/) - [Co-Op Q&A: Marsh, Rickard & Bryan, P.C.](https://www.matadorsolutions.net/co-op-qa-marsh-rickard-bryan-p-c/) - [Why GEO Matters for Lawyers in the Age of AI Search](https://www.matadorsolutions.net/geo-for-lawyers-why-generative-engine-optimization-matters-now/) - [How Law Firms Can Track SEO ROI: A Simple Guide](https://www.matadorsolutions.net/tracking-roi-from-seo-a-simple-guide-for-law-firms/) - [How Law Firms Can Compete With Directories Like Avvo and FindLaw](https://www.matadorsolutions.net/how-law-firms-can-compete-with-directories-like-avvo-and-findlaw/) - [What Google Looks For in a Lawyer’s Website: Understanding EEAT](https://www.matadorsolutions.net/eeat-for-lawyers-what-google-really-wants-to-see-on-your-site/) - [Lawyer SEO Timelines](https://www.matadorsolutions.net/lawyer-seo-timelines/) - [Why Most Law Firm SEO Fails (And What to Do About It)](https://www.matadorsolutions.net/why-most-law-firm-seo-fails-and-what-to-do-about-it/) - [What Does a Lawyer SEO Company Actually Do?](https://www.matadorsolutions.net/what-does-a-lawyer-seo-company-actually-do/) - [Co-Op Q&A: David A. DiBrigida, Esq.](https://www.matadorsolutions.net/co-op-qa-david-a-dibrigida-esq/) - [Co-Op Q&A: Tuttle Larsen, P.A.](https://www.matadorsolutions.net/co-op-qa-tuttle-larsen-p-a/) - [Co-Op Q&A: Robinson & Hadeed](https://www.matadorsolutions.net/co-op-qa-robinson-hadeed/) - [Co-Op Q&A: Silverman Law Office, PLLC.](https://www.matadorsolutions.net/co-op-qa-silverman-law-office-pllc/) - [Co-Op Member Q&A: Hoegen & Associates, P.C.](https://www.matadorsolutions.net/co-op-member-qa-hoegen-associates-p-c/) - [Co-Op Q&A: LOOS, SABERS & SMITH, LLP.](https://www.matadorsolutions.net/co-op-qa-loos-sabers-smith-llp/) - [Turning Great Communication Into Google Reviews: Intake As A Marketing Engine](https://www.matadorsolutions.net/turning-great-communication-into-google-reviews-intake-as-a-marketing-engine/) - [Carpenter & Lewis, PLLC](https://www.matadorsolutions.net/case-studies/carpenter-lewis-pllc/) - [How Law Firms Drive Website Traffic And Why It Matters For Lead Conversion](https://www.matadorsolutions.net/how-law-firms-drive-website-traffic-and-why-it-matters-for-lead-conversion/) - [How The Yoast SEO Plugin Helps Improve Your Law Firm’s Website](https://www.matadorsolutions.net/how-the-yoast-seo-plugin-helps-improve-your-law-firms-website/) - [Choosing Between SEO And Paid Ads For Your Law Firm Marketing Strategy](https://www.matadorsolutions.net/choosing-between-seo-and-paid-ads-for-your-law-firm-marketing-strategy/) - [Backlinking Strategies That Help Your Law Firm Website Rank Higher](https://www.matadorsolutions.net/backlinking-strategies-that-help-your-law-firm-website-rank-higher/) - [How To Boost Your Law Firm’s Local SEO And Rank Higher In Google Maps](https://www.matadorsolutions.net/how-to-boost-your-law-firms-local-seo-and-rank-higher-in-google-maps/) - [How Our SEO Company For Law Firms Can Improve Your Backlink Strategy](https://www.matadorsolutions.net/how-our-seo-company-for-law-firms-can-improve-your-backlink-strategy/) - [Optimizing Your Law Firm Website For SEO Success With Our Digital Marketing Company](https://www.matadorsolutions.net/optimizing-your-law-firm-website-for-seo-success-with-our-digital-marketing-company/) - [How Our Law Firm Digital Marketing Company Can Elevate Your SEO With Content Strategy](https://www.matadorsolutions.net/how-our-law-firm-digital-marketing-company-can-elevate-your-seo-with-content-strategy/) - [How And Why Optimized Keyword Research Matters For Your Law Firm](https://www.matadorsolutions.net/how-and-why-optimized-keyword-research-matters-for-your-law-firm/) - [The Basics Of Technical SEO Improving Your Law Firm’s Website Code](https://www.matadorsolutions.net/the-basics-of-technical-seo-improving-your-law-firms-website-code/) - [Optimizing Your Law Firm’s Local SEO A Guide To Ranking In Google Maps](https://www.matadorsolutions.net/optimizing-your-law-firms-local-seo-a-guide-to-ranking-in-google-maps/) - [A Beginner’s Guide To SEO Best Practices For Law Firms](https://www.matadorsolutions.net/a-beginners-guide-to-seo-best-practices-for-law-firms/) - [How To Build A Strong Backlinking Strategy For Your Law Firm’s Website](https://www.matadorsolutions.net/how-to-build-a-strong-backlinking-strategy-for-your-law-firms-website/) - [SEO Vs Paid Ads Which Marketing Strategy Is Best For Law Firms](https://www.matadorsolutions.net/seo-vs-paid-ads-which-marketing-strategy-is-best-for-law-firms/) - [How Yoast SEO Plugin Helps Optimize Your Law Firm's Website](https://www.matadorsolutions.net/how-yoast-seo-plugin-helps-optimize-your-law-firms-website/) - [Keyword Research For Law Firms How To Find The Best Terms For Your Practice](https://www.matadorsolutions.net/keyword-research-for-law-firms-how-to-find-the-best-terms-for-your-practice/) - [The Ultimate Guide to Technical SEO for Law Firms - January 2026](https://www.matadorsolutions.net/the-basics-of-technical-seo-for-improving-your-law-firms-website-code/) - [What You Need To Know About Backlinking For Law Firm SEO](https://www.matadorsolutions.net/what-you-need-to-know-about-backlinking-for-law-firm-seo/) - [How To Optimize Your Law Firm’s Website For Search Engines](https://www.matadorsolutions.net/how-to-optimize-your-law-firms-website-for-search-engines/) - [The Importance Of Content In SEO How To Rank Your Law Firm’s Website](https://www.matadorsolutions.net/the-importance-of-content-in-seo-how-to-rank-your-law-firms-website/) - [SEO Company For Lawyers Beginner’s Guide To Law Firm Marketing](https://www.matadorsolutions.net/seo-company-for-lawyers-beginners-guide-to-law-firm-marketing/) - [New Strategies with the Content Algorithm](https://www.matadorsolutions.net/new-strategies-with-the-content-algorithm/) - [Ransomware](https://www.matadorsolutions.net/ransomware/) - [Local Service Ads/Google Screened](https://www.matadorsolutions.net/local-service-ads-google-screened/) - [Google Core Algorithm Update in Progress](https://www.matadorsolutions.net/google-core-algorithm-update-in-progress/) - [Potential Site Issues Following WordPress 5.6 Update Coming in December](https://www.matadorsolutions.net/potential-site-issues-following-wordpress-5-6-update-coming-in-december/) - [Malware Critical Update](https://www.matadorsolutions.net/malware-critical-update/) - [GSuite Domain Contact Page](https://www.matadorsolutions.net/gsuite-domain-contact-page/) - [PHP 7.4 Automatic Updates](https://www.matadorsolutions.net/php-7-4-automatic-updates/) - [Business Interruption Insurance](https://www.matadorsolutions.net/business-interruption-insurance/) - [Google Ads Credits](https://www.matadorsolutions.net/google-ads-credits/) - [Coronavirus](https://www.matadorsolutions.net/coronavirus/) - [PHP Updates and Site Security](https://www.matadorsolutions.net/php-updates-and-site-security/) - [Domain Authority](https://www.matadorsolutions.net/domain-authority/) - [Site Speed](https://www.matadorsolutions.net/site-speed/) - [Content, Tools, AI, and After-Hours Answering](https://www.matadorsolutions.net/content-tools-ai-and-after-hours-answering/) - [Keyword Density, Outbound Links, and Court Decisions](https://www.matadorsolutions.net/keyword-density-outbound-links-and-court-decisions/) - [No-Follows, Cannibalization, Ethics, and Voice Search](https://www.matadorsolutions.net/no-follows-cannibalization-ethics-and-voice-search/) - [How Lawyer Marketing Helps Educate The Public About Dangerous Products](https://www.matadorsolutions.net/how-lawyer-marketing-helps-educate-the-public-about-dangerous-products/) - [Increasing Organic Traffic To Your Law Firm's Website Has Never Been Easier](https://www.matadorsolutions.net/increasing-organic-traffic-to-your-law-firms-website-has-never-been-easier/) - [Is SEO Really That Important for Your Business?](https://www.matadorsolutions.net/is-seo-really-that-important-for-your-business/) - [Why You Should Let an SEO Company in DC Build Links!](https://www.matadorsolutions.net/why-you-should-let-an-seo-company-in-dc-build-links/) - [Washington DC SEO Company: SEO Challenges For Businesses To Conquer](https://www.matadorsolutions.net/washington-dc-seo-company-seo-challenges-for-businesses-to-conquer/) - [SEO Is Possibly the Most Powerful Marketing Tool of the 21st Century](https://www.matadorsolutions.net/seo-is-possibly-the-most-powerful-marketing-tool-of-the-21st-century/) - [Using YouTube Video for Social Media Optimization - Washington DC SEO Company](https://www.matadorsolutions.net/using-youtube-video-for-social-media-optimization-washington-dc-seo-company/) - [Online Libel And How To Handle It: Reputation Management](https://www.matadorsolutions.net/online-libel-and-how-to-handle-it-reputation-management/) - [For DC Small Businesses, Online Reputation Management and SEO Go Hand-in-Hand](https://www.matadorsolutions.net/for-dc-small-businesses-online-reputation-management-and-seo-go-hand-in-hand/) - [Doctors Increasingly Rely on Online Reputation Management](https://www.matadorsolutions.net/doctors-are-using-online-reputation-management-more-than-ever/) - [How to Choose an Online Reviewing Platform](https://www.matadorsolutions.net/how-to-choose-an-online-reviewing-platform/) - [Freedom of Speech Suit Makes a Case for Reputation Management](https://www.matadorsolutions.net/freedom-of-speech-suit-makes-a-case-for-reputation-management/) - [What are My Legal Rights When it Comes to Online Reviews?](https://www.matadorsolutions.net/what-are-my-legal-rights-when-it-comes-to-online-reviews/) - [New Changes to EU Google Sites Mean You can be Gone but not Forgotten](https://www.matadorsolutions.net/new-changes-to-eu-google-sites-mean-you-can-be-gone-but-not-forgotten/) - [How to Find the Best SEO Company in Fairfax, VA](https://www.matadorsolutions.net/how-to-find-the-best-seo-company-in-fairfax-va/) - [Automotive Reputation Management](https://www.matadorsolutions.net/automotive-reputation-management/) - [Hotel Claims A $500 Charge For Each Bad Review Left Online](https://www.matadorsolutions.net/hotel-claims-a-500-charge-for-each-bad-review-left-online/) - [Online Reputation Management Tools in Washington, DC](https://www.matadorsolutions.net/online-reputation-management-tools-in-washington-dc/) - [How To Get Customers Online: Target The Right Organic Traffic](https://www.matadorsolutions.net/how-to-get-customers-online-target-the-right-organic-traffic/) - [For the Best SEO, Look Up Changes to Google's Algorithm](https://www.matadorsolutions.net/for-the-best-seo-look-up-changes-to-googles-algorithm/) - [Internet Marketing in DC is for Small Businesses Too!](https://www.matadorsolutions.net/internet-marketing-in-dc-is-for-small-businesses-too/) - [New Twitter Tools to Transform Your Online Reputation](https://www.matadorsolutions.net/new-twitter-tools-to-transform-your-online-reputation/) - [SEO Help for Your Small Business](https://www.matadorsolutions.net/seo-help-for-your-small-business/) - [5 Ways to Boost Google Ranking and Grow Your Business](https://www.matadorsolutions.net/five-ways-to-increase-your-google-ranking-and-grow-your-business/) - [EAT Your Way to the Top of Google's Search Results](https://www.matadorsolutions.net/eat-your-way-to-the-top-of-googles-search-results/) - [How Local Reviews Impact Your Business (and What You Can Do About it!)](https://www.matadorsolutions.net/how-local-reviews-impact-your-business-and-what-you-can-do-about-it/) - [Will Google’s Domain Registry Let Some Websites Leapfrog Others?](https://www.matadorsolutions.net/will-googles-domain-registry-let-some-websites-leapfrog-others/) - [Understand SEO: Better Understand How SEO Impacts Your Business Online With These Short Videos](https://www.matadorsolutions.net/understand-seo-better-understand-how-seo-impacts-your-business-online-with-these-short-videos/) - [What To Do About Negative Online Reviews](https://www.matadorsolutions.net/what-to-do-about-negative-online-reviews/) - [3 Tips to Increase Your Google Ranking](https://www.matadorsolutions.net/3-tips-to-increasing-your-google-ranking/) - [3 F's for SEO Success (not failure!)](https://www.matadorsolutions.net/3-fs-for-seo-success-not-failure/) - [Is Your Reputation Protected No Matter What People Are Saying About You Online?](https://www.matadorsolutions.net/is-your-reputation-protected-no-matter-what-people-are-saying-about-you-online/) - [Learn SEO To Help You Compete With Large, Authoritative Websites](https://www.matadorsolutions.net/learn-seo-to-help-you-compete-with-large-authoritative-websites/) - [Why Email Newsletters Are Still Important To Your Practice's Marketing](https://www.matadorsolutions.net/why-email-newsletters-are-still-important-to-your-practice-marketing/) - [DC SEO Company: To Hire One or Go In-House?](https://www.matadorsolutions.net/dc-seo-company-to-hire-one-or-go-in-house/) - [Reputation Monitoring Alert: Google May Soon Scrub Your Negative Search Results](https://www.matadorsolutions.net/reputation-management-alert-google-to-scrub-negative-search-results/) - [SEO Help: A 1-Minute Search Engine Optimization Introduction](https://www.matadorsolutions.net/seo-help-1-minute-search-engine-optimization-introduction/) > Our team consists of marketers, attorneys, writers, and developers working to grow your firm. Some of our people come from firms such as Morgan and Morgan, others from big technology, etc. Our founder, Wayne Cohen, is one of Washington D.C.’s leading plaintiffs lawyers – the Co-Op was built around a unique understanding of the “business of law.”