If you are a lawyer whose firm is not consistently making it onto the top of the first page of Google searches, you will probably benefit from a good lawyer SEO company.
If you are a lawyer, even if you don’t know much about search engine optimization (SEO) you probably do know how stiff the competition is for lawyers of your kind in your area. And unless your firm is consistently making it to the top of the first page when potential clients search for lawyers that practice the kind of law that you do and whose practices serve the same general location yours does, there is a good chance that potential clients are seeing your competitions’ websites before they see yours.
Good Lawyers Don’t Always Rank, Make Sure You Do
Something that many people are surprised to learn about search engine results for lawyers is that just because a lawyer is a good lawyer or even one of the best in their fields, it does not mean that they are going to get into the top or even on the first page of a potential customer’s keyword search.
When Google and other search engines are “looking” for lawyer websites, they are not looking at how popular a particular lawyer or law firm is, nor are they looking for a lawyer’s credentials, or how much money they make or even whether or not a lawyer has won any cases- what search engines are “interested” in is the content of the different websites they have to choose between when providing a potential client with their top ranked options.
This is why good lawyers don’t always rank. But if you want to ensure that you and your law firm ranks, and more specifically, ranks above your competition, a company that knows SEO for lawyers is probably what you need.
Good SEO for Lawyers
A company that knows SEO for lawyers is one that not only knows how to get their client’s law firm at the top of search results, they also have the capability to fix an existing site or to build one from the bottom up, to ensure that it is ranking as high as possible. And they shouldn’t be stopping there.
In addition to being master site builders and fixers for both desktop and mobile apps, a good SEO company will ensure that your website is not just attractive to potential clients but also fast and easy to use so that they can easily find what they are looking for and ultimately, to contact you instead of leaving your site to explore one or more of your competitors’ sites.
And once your SEO company gets you at the top of the first page of rankings, you want them to be able to ensure that you stay there.
If you are lawyer who is looking for a highly rated SEO company, contact the team of digital marketing and SEO gurus at Matador Solutions for a free consultation with no obligations.
If a website or blog is optimized for the majority of search engines then it does not need to be reoptimized often. Some search engine optimization companies may recommend that optimization should occur more frequently.
Firms should inquire if Google’s algorithm has changed in the past three months. Also, have any laws changed that need to be updated for specific practice pages? If the facts presented on a landing page or blog need to be altered or updated then this should be a priority. Optimization can be tailored to specific pages so a firm does not have to overhaul an entire website.
If these kinds of changes are not necessary then you do not need to optimize your web site yet again. If your web site begins to rank lower in Google you may need to consider that your competitors may be adding more content to their landing pages and blogs.
If a competitor produces more content than you, or content that ranks better on Google, you may need to optimize your website. If your content is not ranking high enough on Google you may want to consider optimizing your web site again. Also, some search engine optimization agencies may use unethical practices such as purchasing fabricated links.
The time that may be required for search engine optimization to bear fruit depends on the resources used during the optimization process. Many factors affect how a marketing plan produces results. The following factors are relevant to any search engine optimization plan.
The amount of content on your website will affect how you rank on Google. If you have more content then you will rank higher when an individual performs a word or phrase search on Google. Also, if you include high-quality content on your website you will, in theory, receive more traffic from search engines.
The content on your website must be high-quality and numerous so you can generate traffic on your website. But these are not the only qualities you need to be successful. Your content must also be unique to your practice area and geographic region. If you want to generate more traffic, and convert a portion of this traffic into new clients, you must focus on these three aspects of content creation.
A search engine optimization company specializes in producing the high-quality content you need to boost traffic to your website. Using a search engine optimization company will also ensure that the formatting of your content will help increase traffic to your website.
Other factors that influence whether a search engine optimization campaign is successful is whether your website is easily navigable and user-friendly. If your website is difficult to navigate, or poorly constructed, a potential customer may grow frustrated and move on to a competitor’s content.
Lastly, the more user-friendly and straightforward your website is the more successful it will be at generating traffic. You do not need to use ornate designs and complex images to increase your client base. It takes time, effort, and patience to build a web presence that uses search engine optimization.
Matador Solutions helps attorneys and law firms throughout the United States. Our expertise is dependable, affordable, and accessible. Contact Matador Solutions today to schedule a free overview of our products and services. We are ready to help you build a larger client base today.
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