Law Firm SEO in the Digital Age
If you have a law firm and do not have a digital presence on the internet or if your website is not attracting the numbers and kinds of clients you want, a company that knows how to do law firm SEO may be just what you need.
Search engine optimization, commonly referred to as SEO is a way to get search engines such as Google, to recognize your website as better than your competitors- so that potential clients see your law firm before they see your competition.
If you are looking to get more traffic to your website so that more potential clients see it, law firm SEO may be for you.
While traditional marketing strategies that use television, print and radio advertisements to get the public’s attention are still relevant, more and more, people are relying on the internet when they are interested in a new service or product. This means that it is getting more and more important to have a strong internet presence with a user friendly website that is easy to find.
If you are a lawyer, you know how hard the competition amongst other firms in your area is for lawyers who provide the same kinds of services you do. Depending on the location of your office(s) and the kind(s) of law you practice, the competition for cases can be stiff.
When potential clients are looking online for a lawyer, many of them just assume that the top spots on Google are for the best and most popular lawyers who are highly rated. The reality is that when Google “decides” to put a law firm on the first page, it has nothing to do with client, peer or professional reviews and ratings. It has to do with whether or not Google recognizes it as a website that is higher quality than other websites.
Law firm SEO is becoming more and more important to lawyers who want to stay ahead of the competition and to get potential clients into their digital door (i.e. looking at their website).
SEO is Cost Effective
A key advantage to investing a part of your marketing budget in SEO is that SEO is typically much more cost effective than traditional modes of advertising. Many law firms are finding that for just a fraction of what they have been spending in the past, with SEO they get more bang for their buck.
Not only is SEO cost effective, a good law firm SEO company knows and understands how busy lawyers are and the time constraints they work under. Some of the better SEO companies offer different kinds of plans to meet the needs of different lawyers. Some lawyers have more time than others and/or want more of an input into their marketing plans whereas others just want to know that their marketing company is making sure their website stays at the top of Google searches.
For all of your marketing needs, contact Matador Solutions, forerunners in the law firm SEO race that can help you be the first law firm to get to the top- the top of the search engine page where potential clients will see you first.