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lawyer desk with law books and gavelMatador Solutions is a premier search engine optimization company. We specialize in helping lawyers and law firms throughout the United States with their marketing campaigns. Search engine optimization can help law firms take on more cases by leading more clients to landing pages, blog pages, and other forms of legal marketing content. 

Why Blogs Are Important To Any Law Firm Marketing Campaign 

Blogging is an essential tool for any law office or law firm seeking to improve their marketing materials. Some attorneys and firms want to know how much they should update their blogs and add new content to existing blogs. The answer will depend on many different factors, and some factors may be more important during specific times and in specific geographic areas. 

One important factor that affects how much a law firm should update their blog is the practice area in which the firm specializes. Criminal defense practice can change drastically with recent United States Supreme Court opinions, and this practice area may require weekly updates to keep the content reliable and dependable. 

A firm’s geographic area will also play a role in how often a blog should be revised, updated, and expanded. If a firm practices in a rural area their blog may not need to be updated as often as a blog associated with a firm that practices in an urban area. Important state court decisions in populous states such as California, New York, and Texas may influence how often blogs should be updated and revised. 

The demographics of referral sources and clients will also influence the rate at which a firm should update its blog. If potential clients are highly sophisticated users of legal services then the blog content may need to be constantly analyzed and updated. However, if the client base consists of individuals who rarely use attorneys, and who may have never retained an attorney before, it may not be necessary to update the blog content as often. 

Will My Domain Name History Affect Search Engine Optimization Results? 

A domain name’s history may be negative or positive. This history can affect the results of a search engine optimization marketing campaign. Older domain names that have adhered to ethical practices will be more favored by search engines. New domain names may not rank as well as older domain names due to specific elements in Google’s algorithm. 

If you purchase an older domain name you need to investigate the website’s history. If the website was formerly a scam or spam site the page may not perform well under Google’s algorithm. Older domain names that have been used for nefarious purposes will not generate as much traffic as new domain names without any negative history. If you are engaging in a search engine optimization campaign a trusted marketing agency can advise you on the best solutions for your domain name problems. 

Importance of SEO

SEO is a very important aspect of being successful online. SEO stands for search engine optimization and is done to help websites reach a higher search position for different search queries on search platforms like Google. There are many different factors that go into ensuring that SEO is good and done properly but the goals are almost always the same. Those goals and the importance of good and thorough SEO are listed below for your reading. 

Reaching More People

Reaching a wider and higher volume of the audience is the main goal of conducting SEO work. The more optimized a website is to rank for certain keywords and searches the higher it should rank on search platforms like Google. Reaching more people should give a better chance of converting some of those users into possible customers or clients too. If someone wishes to sell a product or gain clients then the first step is reaching more people through optimizing your website for search engines and certain search intents. Reach out to Matador Solutions today for assistance from a successful law firm SEO company

More Potential Clients & Customers

Reaching out to a wider audience is the first step to gaining more clients and customers. This is done by optimizing a website to rank higher on platforms like Google. For example, when someone does a search for a certain thing there will be websites that show up at different positions on the first and subsequent pages. Showing up on that first page nowadays is no easy task. A website must be strong and have good quality content to show up in those top search website positions. With good SEO work from our law firm SEO company, your website can show up on that front page.

Better Content

Having someone do SEO work on a website will help ensure that content has high quality and is optimized for both search engines and users. It’s important to have good content on a website as search engines like Google prioritize websites with good content over others with poor content. This means that if a few different websites are competing over showing up on the first page of a Google search for a certain query then their site content will play a big factor in whether or not they can hold a top spot on the search page. 

More Recognition on Search Engines

Finally, good SEO will not only help ensure that users are seeing good content on a website with clearer content and headlines but also the search engine itself. The stronger a website gets through good SEO tactics from Matador Solutions the more recognition it will get for a variety of different keywords and searches from search engines. Search engines like Google have their algorithms set to reward websites with good content and website layouts with higher overall website strength. Contact us today for assistance from a law firm SEO company with ample experience in helping numerous clients in the legal industry.

Contact Matador Solutions Today To Learn More About The Services We Offer

If you need a search engine optimization company to handle your online marketing needs, Matador Solutions can help you achieve your goals. Matador Solutions has helped thousands of lawyers and law firms throughout the United States. We specialize in search engine optimization and our team can deliver the best marketing materials that will generate web traffic and increase your client base. Contact us today if you need the assistance of a Law Firm SEO Company.