The Key To Success
A crowdfunding marketing specialist can make all the difference in your fundraising campaign.
Perhaps the single biggest draw of Kickstarter is that anyone can create a fundraiser for many types of projects. However, not every project is successful in meeting its pledge goals, and when that happens the creator is left with nothing. Not everyone realizes that a successful Kickstarter campaign has many aspects, and an important one is marketing. At Matador Solutions we have helped many creators build a successful Kickstarter campaign and reach their funding goals.
What is Kickstarter?
Kickstarter is a grassroots fundraising tool that is unique in that it allows anyone to raise money for a product.
Product
The product can be almost anything: a film, a book, a game, a kitchen product, etc.
Creator
The creator is you—the person who desires to raise funds to develop the product.
Funding Goal
The funding goal is how much money you need in order to create your product.
Backers
The backers are those who pledge money to help you meet your funding goal in order to create the product.
Rewards
The rewards are gifts or freebies or a copy of the product that you give to backers who pledge funds to meet your goal.
What does a Kickstarter project cost?
You may be wondering if you have to pay any costs upfront when you create a Kickstarter fundraising drive. No, you do not. Here is the way Kickstarter works is you determine a funding goal. Then:
- If you do not reach that goal within the time period you specify, you do not receive any of the funds that you raised. You also do not pay any fees to Kickstarter. (Pledges are not processed until or unless you reach your funding goal.)
- If you do reach that goal then you receive all of the funds minus a 5% fee to Kickstarter. You will also have to pay about 3-5% to Stripe, the company that processes the payments on their behalf.
The Importance of Marketing
No matter how good your project idea is, without a focus on additional marketing, you may not reach your funding goal. Our Matador Solutions Consultants are attuned to what makes a fundraising drive successful. Once your idea is out there in the world we can help it bloom. In fact, we can help you even before you post your project on Kickstarter through our extensive digital marketing experience, we can drum up interest from potential backers well before you are live. With an attractive and compelling story, your consultant can capture the attention of some of the millions of people who visit Kickstarter every week.
Contact a Consultant Today
If you’d like to find out how Matador Solutions can make a difference for your Kickstarter project, call us today for a free consultation.
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What Our Customer Saying?
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Eli Franks
Marketer
Our law firm has been with Matador for years, and it’s been a refreshing experience. Matador is very transparent with the work that it does, so that we are in the loop with how our web presence is increasing. Through content expansion, code tweaks, and linking activities, we’ve seen tremendous growth. We personally use SEO as part of our 360 degree lead generation process, and our law firm has grown steadily over the years. Most specifically, we have seen an increase in the number of cases we generate on our own (versus a referral), and therefore do not need to engage in a fee sharing agreement. Highly recommend!
Don Shouldice
Graphic Design
The partners at our law firm were very frustrated with digital marketing. We were writing checks every month and it felt like weren’t getting any value. Wayne and I went to law school together, and I knew over the years how he built his own law firm. He was a very, very early adopter on the internet. In any event, we joined Matador and have been very, very happy with the value. Not only is there a focus on SEO, but in our case, we put a lot of effort on improving our client conversion systems. The goal is to make sure we are competitive in the internet, and our geographical location (New York) is very, very competitive.
I feel that Wayne and the crew are our partners in growing our practice, and I definitely would recommend their services. Matador is the bomb!
Brian Paris
Developer
Over the past several years I had become increasingly frustrated with digital marketing agencies. I had a very hard time understanding exactly what they were doing, if anything. I was introduced to Wayne by another client, and he explained very clearly from the outset exactly the work that Matador does. We have seen remarkable improvements in our rankings, map listings, and traffic. Furthermore, and perhaps most importantly, the team at Matador feels vested in our success. They are available for strategic meetings, and when issues arise in my practice. Over the past 2 years, we have given Matador more and more of our work. Great job everyone!
Ryan Wibberley
CEO
I have been with Matador for 6 years, and consider Wayne to be a good friend. I first came to Matador after having a challenging and very expensive web development experience with another vendor. Matador ended up developing a new site for us, that was much better and at a fraction of the cost. Over the years I have used the team for all of our digital needs, including search engine optimization, running Facebook campaigns, and more. The team has incredible sophistication, and is very, very responsive.
Tell Us About Your Kickstarter Project
Let one of our angel investors review your Kickstarter project