Lawyers and Digital Marketing Benefits

As a legal professional, you may be aware of the importance of digital marketing for lawyers. Today and in the future, professionals will need to turn to technology to grow their business so that it can thrive for years to come. We know that this can feel like a heavy task for lawyers, especially when focusing on clientele and successful case outcomes. However, running a successful legal practice and growing the business will require much more. Matador Solutions can not only answer your questions during a complimentary consultation, but we can also help you to understand how digital marketing and business coaching can increase your clientele and, ultimately, your revenue. 

We know you have questions, which is why we have taken the time to put together answers for your convenience: 

How can working with a consultant assist in growing my business? 

While you may realize that you need some extra help with digital marketing, taking the plunge with a consultant can feel like not only an added expense but a leap. Despite your reservations, keep in mind that there are several benefits to the services we offer. Most of the businesses we consult with see a significant return on investment. While you certainly will want to limit your businesses’ expenses, our clients find that digital marketing is well worth it. Unsure of whether it’s right for you? That’s why we offer complimentary consultations. Our team wants to answer your questions and give you an idea of what the future holds when engaging in our services. 

Why is digital marketing important for my business? 

As we have seen over the last year, businesses worldwide have been forced to become more technologically savvy than they ever have been. Digital marketing is just one component. Digital marketing makes up all efforts to market a business online. Examples of digital marketing include: 

• Pay Per Click
• Email Marketing
• Social Media Marketing
• Digital Marketing Assets such as:
  • Company Website
  • Brand
  • Content
  • Images
  • +More
• Social Media Accounts

For lawyers, digital marketing can be a ripe opportunity to gain brand exposure and ultimately produce more business for the firm. 

What can I expect for ROI in the first year of digital marketing? 

As you likely already know, Return on Investment (ROI) is the monetary return on the costs associated with the initial investment. When looking to invest in our services, we will share that our clients, on average, see a 350% return on investment, which means that working with our team of experienced staff will play a critical factor in further growth for your firm. 

Why should my business choose Matador Solutions? 

When you choose to work with us, you will receive a team that can provide unique capabilities to your practice. We have a high retention rate for clients engaging in our services which can be attributed to the results we produce for them. By choosing us, be aware that you aren’t just working with marketing professionals and business coaches; you have selected a team with in-depth legal knowledge. 

At Matador Solutions, you will have access to an experienced team of professionals with the ability to help you take full advantage of the benefits digital marketing has to offer. Unsure of where to start? We offer complimentary consultations to help you get started. Contact our team today to increase traffic, build your business and grow your revenue. Schedule a consultation with one of our coaches to learn more about how your practice can benefit from digital marketing for lawyers. 

Is digital marketing a fad?

For lawyers, digital marketing is no longer just one aspect of a successful marketing strategy; it is a fundamental component that all law firms need. Digital marketing refers to marketing done through digital channels. Pretty straightforward, right? It is indeed. However, the execution of it can be very complex and challenging, which is why Matador Solutions was founded. 

Communication channels have evolved, and digital platforms are by far the most utilized mediums we use when looking for, well, anything—including legal services. If a person needs a divorce lawyer, he or she will most likely search for “divorce lawyer near me” on his or her favorite search engine. This is just one scenario in which good digital marketing is imperative: If you are the best divorce lawyer in your area, and even if all the other professionals in your region know that you are, it will not put your website on the first page of an internet search. Contrarily, if you have a great website that performs well, you could receive more clients than any other lawyer around even if you are not the best one! That is how impactful digital marketing can be, and this illustrates why digital marketing is not a luxury to invest in if you have extra cash. Instead, it is a must-have investment. “

Will digital marketing take up more of my time?

For lawyers, digital marketing is extremely important, but it is not their job. As a lawyer, you should not have to spend time away from your work on tasks that you can outsource. A properly executed digital marketing strategy will drive clients to your practice, but for it to be profitable, you must maintain enough availability in your schedule to accommodate those extra clients. Otherwise, you will have a diminishing return on your investment. Fortunately, digital marketing gameplans can be created, implemented, automated, and managed by experienced professionals in a short timeframe. This is great news because it allows law firm partners to save time and receive benefits within a few months of their digital-marketing investments. 

What digital marketing strategies are best?

There are numerous ways to go about creating a digital marketing strategy, but there are two things that all such strategies must have:

1. Industry relevance
2. Time relevance
   
   

Digital marketing for lawyers will look differently than digital marketing for doctors, and digital marketing in 2025 will look differently than digital marketing in 2035. In order to optimize your results, you should have a strategy that is conducive to your market, and the creators of that strategy should stay up to date on the every-changing techniques of digital marketing. Our founder is a lawyer, and our team includes professionals who stay informed of the new developments in the field of digital marketing. Consequently, Matador Solutions’ clients receive high-quality services that are not only up-to-date, but are also created specifically for law firms. To start receiving the benefits of modern digital marketing for lawyers, contact us today and receive your free evaluation!