Digital Trends Affecting Patent & Trademark

It has been said that the more things in a Digital Age change, the more some things stay the same. In other words trend forecasters have learned to use marketing, psychology, and engineering developments to predict new ways patents and trademarks can be used in the next five years. Some of these trends have already begun! To start, let’s cover how people find real and “fake” news as well as look for products to buy- the Web. There are several trends for technology-related businesses to consider when looking to redesign or update their web presence. Rather than do from the beginning rehauls, most businesses are opting to re-vamp their websites with new content, more interactive media, and more interconnectivity between aspects of the site.

For example, using a website’s blog in concert with posts to various social media platforms can increase traffic with minimal investment.

Many decades ago, Marshall McCluhan said, “The medium is the message.” How this relates to your online marketing campaign is sites need to become more intuitive, relevant, and with content designed to emphasize key search terms. Updates to your website are now recommended to be at least a weekly, if not daily, activity. Content needs to be honed, for online content is king! Strategies need to be tested. Search terms need to be analyzed. For example, if you find a more generic term being searched than content can be made more generic.

Of course content is being made more interactive by using brand-specific aps or having your product or service on a coupon ap such as Groupon. Browsers themselves, thanks to advances made possible by Advanced Javascript, HTML5, and hooks between your smartphone’s hardware and the browser could mean there is now less pressure to have an “ap” created or interface with existing popular ap found for a new product or service.. Nick Weynard, President of Trademark Media says, “Unless your project needs to access the hardware of a mobile device––e.g., the camera, GPS, voice, etc.––it probably doesn’t need to be an app; a mobile responsive web application is preferable, cheaper, and quicker to launch.” So consider all those factors as your business looks to stay current on marketing that is Smart-phone friendly.

While I was registering for our wedding, we joked as a tech-savvy couple maybe we needed an “Internet-capable blender,” to link right to web recipes. I’m sitting next to our Nest thermostat, which can be controlled through my phone’s ap. It’s connected to the Internet––and it can send me an alert if the temperature is getting low enough to be uncomfortable. In addition, I can check, via the Nest website, ways to lower our utility bill or have the device adjust itself to our typical schedule.

The Internet of Things means the Internet is connected to … stuff. It’s on your watch, in your car, on your gaming console. It’s wherever inventors have designed it to be! But the Internet of Things is no longer the playground of well-funded start-ups. In 2017, more small-and-medium businesses will begin to think seriously about how to engage the Internet of Things for their purposes. Innovators are now being conscious of ways to engage and serve consumers through building the product or service with digital capability built in.

As the public evolves in their comfort and knowledge about using online tools and platforms, new more seamless connections will be created between users and the digital world. How exciting to be in an era of such rapid innovation. Call a skilled patent lawyer Naperville IL trusts if you want legal advice on how digital trends will affect the design and marketing of your product or service.

Thanks to our friends and contributors from The Law Offices of Konrad Sherinian for their insight into digital trends.