DC online reputation management is more important than ever. Our bustling city is filled with small local businesses that often do not have the time or the manpower to turn a profit and run an SEO or Review Posting Campaign. In 2015, however, building a strong, positive online image is no longer something we can afford to neglect. Reviewers are more likely to post negative customer experiences than positive, and we are all going to have an off day at work, or a project that doesn’t go perfectly. When that happens, the news can spread almost instantly through the Web. When a customer — or a competitor posing as a customer — posts a negative review, it is best to have a strategy in place to handle it swiftly and gracefully. Online reputation management can act as insurance to minimize the damage, and our DC online reputation management company offers expert service in this area, along with these tips:
Be present online. One of our maxims at Matador Solutions is that, “If you don’t control your brand, someone else will!” Don’t have the time? We offer services to carefully craft, build, and monitor your online presence by posting positive reviews from real customers, and boosting your searchability.
Build your SEO. If you’re involved in marketing, or have an online presence, you’ve probably heard of SEO or Search Engine Optimization — but do you know it can affect your online reputation and reviews? Matador Solutions is unique among online reputation management companies in DC, because we practice web design, online reputation management, and search engine optimization in Washington DC. We recognize that online reputation management and SEO go hand in hand. With optimal search engine results, you control what users see when they search for your services. The more online visibility you create, the more control you have over your brand’s perception. Most users, when searching, do not move past the first page of search engine results. If someone posts a negative review of your business online, we can reduce your visibility, and highlight positive ones instead.
Build a brand around your products. Having a website, most business owners know, is a must. However, building websites and a strong online presence around your unique services can greatly help you as well. Say, for instance, you are a cosmetic dermatologist in Washington DC, who offers Juvederm Voluma treatment. Building out a website, Google+ page, or other social media accounts around this business can greatly boost your online visibility, and creates a connection between you and this service in users’ minds.
Address issues promptly and be overly courteous. Even with a great web presence and superior service, avoiding negative reviews is extremely difficult. The best way to mitigate the fallout is to respond to negative reviews as quickly as possible. Let your customers know that they matter and that their voices are heard, and that you want to give them a positive experience. Even if the client is wrong, do not engage in an argument, and be more polite than you need to be. If many customers are complaining about a similar issue, it may be time to reevaluate your service, product, or business strategy. In the end, addressing a problem is always better than ignoring it. Just make sure you address it the right way.
Building a positive online presence can be daunting, but using the above advice will give you a strong foundation. Many local business owners, however, do not look into online reputation management in DC until some damage has already been done to their name. It is never too early to start building your image. Need help with your SEO in Washington DC, or online reputation management for your DC business? Contact Matador Solutions today, and we’ll help you build and reclaim your name!