According to Search Engine Land, 79% of your clients and patients are going to trust an online review as much as a personal recommendation. Let me repeat, 79% of your consumers trust the reviews posted online about your business. Need I explain the importance of having an all-encompassing selection of online reputation management tools in your online reputation management tool-belt?
And where can you find such a tool-belt in Washington, DC? Well right here, of course! The way that we see it, there are three purposes to be covered by your online reputation management tools: produce, protect and promote.
Produce. Your online presence starts and ends with your company’s website. Web design and development has the ability to make or break that first impression for your clients or patients. A strong and appealing website, with high search engine rankings and conversion rates, is one of the first things we make sure our Washington, DC clients have in their list of online reputation management tools.
Protect. One of our favorite online reputation management tools, which we like to give to our Washington, DC clients, is the ability to own the “real estate” on the first page of search engine results. With these “minisites,” your can control what people see when they search your company on Google! We also make sure that our Washington, DC clients have a campaign for getting positive, hassle-free online reviews from their clients and patients, which are displayed prominently online! This online reputation management tool has helped so many of our clients in the Washington, DC area get the online reputation they deserve.
Promote. Last, but certainly not least, a very important online reputation management tool to have is an SEO campaign. As we said before, owning the front page is how you take control over your online reputation management. Our search engine optimization strategies, which include keyword analysis and positive press releases, have proven to our DC clients that controlling what is seen on Google is controlling online reputation.
Finding exceptional online reputation management tools in Washington, DC can be hard to come by. If you have further questions about which online reputation management tools can benefit your Washington, DC company, firm or practice, give us a call!