If you’re like many businesses, you may have heard that maintaining a presence on social media platforms like facebook and twitter should be an important part of attracting new customers and managing your reputation online. Yet if you’re like many businesses, you may be unsure or have questions about the best ways to use these technologies to engage with your customers. Thankfully, on Friday July 11, Twitter announced on their blog that they will make new information available to their users through the website analytics.twitter.com. With the new services offered, you’ll be able to quantify more extensive detail than ever before how people interact with your twitter presence, and best of all you won’t have to pay any extra money for this information.
More Information for Better Decision Making
The new twitter analytics tools provide you with unprecedented information about how other people respond to your tweets. Twitter is making available information that you never had access to before, and we’ve only included some of the features below:
- Real time metrics on how any individual tweet is performing
- Data on how many people viewed a tweet on a computer or mobile phone
- Information about how people interacted with any one of your individual tweets, by tracking:
- How many people chose to follow your twitter profile in relation to the tweet
- click the link you tweeted
- or clicked on media (such as a video, photo, or song) that you embedded in your tweet
- Track how people generally interact with the course of your twitter profile month-to-month, by aggregating data for comparison every month including
- Link clicks
- Embedding media clicks
And perhaps best of all, twitter allows you to export this information onto a spreadsheet file so that you can use analytic software to enhance your analysis. Twitter is drastically increasing the information available to its users, and you have the potential to turn this new knowledge into a powerful resource for attracting new customers and managing and improving your online reputation.
New Strategies for New Media
The information now available through analytics.twitter.com can revolutionize the way that you interact with social media. By tracking the efficacy of any individual tweet, you’ll be able to precisely quantify how that tweet affected other twitter users. Furthermore because you’ll be able to examine trends in your twitter profile, you’ll be able to see which tweets evoke the most responses, and can experiment with new social media strategies in a more informed and thorough way because you will be able to compare what you’re trying with what you know has worked and what has failed.
Yet Twitter is just one aspect of marketing yourself online. If you’re still unsure of how to get customers online, consider using other techniques. One of the best, most proven ways to attract new customers is to learn web SEO (Search Engine Optimization). If you have questions about managing your online reputation, or about how to get customers online, call Matador Solutions today or shoot us an email.