This is the age-old question for anybody interested in finding new business online. Where does my website rank on Google, Bing, Yahoo, and other search engines? Knowing where your website actually ranks for different searches related to your business is the first step towards improving those rankings. By improving your rankings, you will be able to drive more traffic to your website, and grow your business.
Talking Rankings Means Talking SEO
As you already know, Search Engine Optimization is really what we’re talking about here. Your website ranks for Internet searches related to the products and/or services you offer to customers, clients, patients, etc. For example, JackMyRep’s Washington, DC Search Engine Optimization campaign helps us rank for terms like “healthcare reputation management washington, dc”.
When people search this phrase in Google, most will click our website because it’s in the most trusting position (the highest ranking non-ad position on page 1 of the search). Websites ranked in the first organic position will get the majority of clicks for that search. When asking the question where does my website rank, of course you always want to be in the first position on page one. Most search terms are fairly competitive at the top (depending on your industry and location), so a realistic starting goal may be making it onto the first page for a given search term or phrase. [Learn about healthcare reputation management here.]
Ranking High Means More Website Traffic.
If you want an influx of new visitors who are searching the Internet for the services and/or products you offer, it’s essential that you have some sort of tool to track where your website ranks for specific keyword phrases.
Most Search Engine Optimization campaigns track hundreds if not thousands of keyword phrases. Tracking them manually would be far too time consuming, so using a cloud-based service that will automatically track your rankings is helpful for various reasons. Here are three:
1. Knowing where your website currently ranks for specific keywords will tell you how successful your SEO campaign is compared to those of your competitors.
2. Tracking your progress over time will tell you what keywords need improvement and where to focus most of your attention.
3. Seeing improvements over time will help you learn what SEO strategies work best for your campaign (and if your SEO specialists are effective).
Where does my website rank? If you’re asking the question, you’re already on the path towards growing your business quickly. Although SEO can be a time-consuming process, there’s no better way to get new customers, clients, or patients, than through Search Engine Optimization.